Articles About Healthcare Marketing

10 Steps to Reaching Physicians

May 15, 2024

Doctors can be a rewarding audience—if you know how to target them. By: Daniel Weinbach As Seen In Marketing Health Services Article Originally Published Spring 2008 Updated Spring 2024 ...

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5 Things To Become A Thought Leader

February 27, 2020

Daniel Weinbach, the principal of the Miami Ad Agency, The Weinbach Group, sits down with Yitzi Weiner of Authority Magazine to share five steps to become a thought leader. While Mr. Weinbach ...

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Healthcare Marketers Using Social Media To Market Pharmaceuticals

September 26, 2019

The principal of Miami-based healthcare marketing firm, The Weinbach Group, spoke with Suzanne Zuppello of Vox about new approaches to market pharmaceuticals on social media platforms. Daniel ...

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The Amazing, Crazy World Of Digital Advertising (From A Healthcare Marketer's Perspective)

July 26, 2019

The following article appeared on the marketing website, Digital Health Buzz. Our Miami ad agency has developed online advertising for nearly 15 years. In the early 2000s, we promoted a cl...

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Healthcare Marketing-Physician Referral Network
The Care and Feeding of Your Physician Referral Network

May 10, 2019

DukeHealth, the academic medical system of Duke University, recently sought advice about physician referral marketing from healthcare advertising agency principal, Dan Weinbach. Based on his m...

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TV Drug Ads Will Soon Include Prices: Will It Help Consumers?

March 15, 2019

The online healthcare news outlet, Healthline, recently interviewed Daniel Weinbach, president and CEO of Miami, Florida-based healthcare marketing firm, The Weinbach Group, for an article abo...

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Healthcare Marketing: What Health Systems Should Know About Cost Transparency

January 26, 2018

Healthcare experts, Daniel Weinbach, Richard Klass, and Justin Irizarry, presented to an audience of healthcare marketing firm executives and leaders from hospitals and health systems at the 2...

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Healthcare Marketers Should Respect The Physician As 'Influencer In Chief'

December 13, 2017

The following article, written by Daniel Weinbach, published in the December 2017 issue of South Florida Hospital and Healthcare Report. The era of healthcare consumerism is upon us. Today,...

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Marketing Health Care In A Time Of Uncertainty

August 18, 2017

Ragan's Health Care Communication News, an online resource for healthcare marketing professionals, published the following article written by Daniel Weinbach, of The Weinbach Group, a Miam...

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Capitalizing On Opportunities In Current And Future Health Care Policy

July 21, 2017

Lisa Ellis, a journalist with Strategic Health Care Marketing, recently interviewed The Weinbach Group's president and CEO, Dan Weinbach, to discuss how potential changes to healthcare policy ...

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