Blog Posts About Healthcare Marketing

Healthcare Marketing Under The Cloud Of Uncertainty

June 07, 2017

No one knows for certain what will come of the House version of the American Health Care Act. Will it survive the Senate? Will it fade away into oblivion? We just don't know. However, running a healthcare advertising agency, ...

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Marketing Healthcare Services Based On Price

November 08, 2016

You don't have to be a retail expert to know that price drives consumer decision making. After all, who doesn't love a sale? However, when it comes to healthcare services, price has largely been left out of the conversation. Even thos...

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Healthcare Marketing Is Only Half Of It

June 17, 2015

In a recent blog post, we shared an anecdote about a campaign that our healthcare advertising agency launched on behalf of a favorite client. To summarize, we used an integrated mix of marketing tactics including online and o...

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Should Healthcare Marketing Point To The Web?

April 24, 2015

For years now, the conventional wisdom among marketers of all types has been to point prospective customers online to "take action." In the universe of medical advertising, we likewise have used our clients' websites as sale...

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Open Enrollment For Obamacare Is Here, But Where Are The Ads?

October 25, 2013

Whether you represent a Medicare Advantage Plan or not, if you work for a healthcare advertising agency, you're likely aware that the Medicare Annual Enrollment Period has begun. That's because insurance companies contracted ...

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Healthcare Marketing Firm Weighs In On Obamacare Advertising

October 03, 2013

For those who don't go to work every day at a healthcare advertising agency, you may not have noticed there's a booming new advertising category that's about to pour billions of dollars into media outlets' coffers. We're talk...

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