Blog Posts About Healthcare Marketing

August 16, 2022
Nitra, a Fintech medical company, recently featured president and CEO of The Weinbach Group, Daniel Weinbach, in their latest article about establishing an integrated marketing program. In this piece, Nitra outlines the basic aspects of ...
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August 17, 2020
RingCentral recently interviewed Daniel Weinbach, president and CEO of The Weinbach Group, who discussed healthcare marketing and medical advertising for healthcare practices. The article touches on multiple steps for every ...
Read moreJune 07, 2017
No one knows for certain what will come of the House version of the American Health Care Act. Will it survive the Senate? Will it fade away into oblivion? We just don't know. However, running a healthcare advertising agency, ...
Read moreNovember 08, 2016
You don't have to be a retail expert to know that price drives consumer decision making. After all, who doesn't love a sale? However, when it comes to healthcare services, price has largely been left out of the conversation. Even thos...
Read moreJune 17, 2015
In a recent blog post, we shared an anecdote about a campaign that our healthcare advertising agency launched on behalf of a favorite client. To summarize, we used an integrated mix of marketing tactics including online and o...
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April 24, 2015
For years now, the conventional wisdom among marketers of all types has been to point prospective customers online to "take action." In the universe of medical advertising, we likewise have used our clients' websites as sale...
Read moreOctober 25, 2013
Whether you represent a Medicare Advantage Plan or not, if you work for a healthcare advertising agency, you're likely aware that the Medicare Annual Enrollment Period has begun. That's because insurance companies contracted ...
Read moreOctober 03, 2013
For those who don't go to work every day at a healthcare advertising agency, you may not have noticed there's a booming new advertising category that's about to pour billions of dollars into media outlets' coffers. We're talk...
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