Blog Posts About Digital Marketing

August 16, 2022

Nitra, a Fintech medical company, recently featured president and CEO of The Weinbach Group, Daniel Weinbach, in their latest article about establishing an integrated marketing program. In this piece, Nitra outlines the basic aspects of ...

October 02, 2019

At our Miami ad agency, we have long held the view that social media marketing is just like any other form of marketing, albeit with its own set of best practices that apply to messaging and placement. Conversely, we would ar...

April 23, 2018

At our Miami ad agency we've been creating and placing online advertising for more than a decade. It started with a Google AdWords campaign to promote a client's weight loss surgery program – back in the early 2000s. The resu...

February 26, 2018

We frequently sit in new-business meetings with prospective clients, and they lecture about the importance of social media. They tout its magical powers to drive inquiries and convert leads to paying customers. "We really want to focus o...

April 24, 2015

For years now, the conventional wisdom among marketers of all types has been to point prospective customers online to "take action." In the universe of medical advertising, we likewise have used our clients' websites as sale...

December 11, 2013

Whether you work in the advertising business or you're a stay-at-home entrepreneur, you may have wondered when is the best time to send out a promotional email to generate great results. At our Miami ad agency, we pay close a...

May 29, 2013

It wasn't so long ago that we used to "let our fingers do the walking." However, today, most of us rarely use a hard copy version of a telephone directory? By contrast, when was the last time you conducted a search on Google or some othe...

March 04, 2013

In addition to our pay per click advertising business, our agency provides full service advertising and marketing communications programs to a wide range of clients, from large organizations of 10,000-plus employees to micro-businesses t...

July 24, 2012

I frequently speak to fellow business people who tell me that they don't use per click advertising because it's "too expensive." Instead, they focus 100% of their website marketing on search engine optimization because it's "free." I...