Blog Posts About Digital Marketing
March 06, 2024
These Influential Providers Have Unique Communication PreferencesIt's no secret the U.S. health system faces an acute shortage of physicians. From increasing administrative burdens, to declining reimbursements, to job burnout, doctors ar...
Read moreJanuary 18, 2024
The healthcare industry is continually evolving, and with those changes come new challenges for those of us involved in healthcare marketing.
Read moreAugust 16, 2022
Nitra, a Fintech medical company, recently featured president and CEO of The Weinbach Group, Daniel Weinbach, in their latest article about establishing an integrated marketing program. In this piece, Nitra outlines the basic aspects of ...
Read moreOctober 02, 2019
At our Miami ad agency, we have long held the view that social media marketing is just like any other form of marketing, albeit with its own set of best practices that apply to messaging and placement. Conversely, we would ar...
Read moreApril 23, 2018
At our Miami ad agency we've been creating and placing online advertising for more than a decade. It started with a Google AdWords campaign to promote a client's weight loss surgery program – back in the early 2000s. The resu...
Read moreFebruary 26, 2018
We frequently sit in new-business meetings with prospective clients, and they lecture about the importance of social media. They tout its magical powers to drive inquiries and convert leads to paying customers. "We really want to focus o...
Read moreApril 24, 2015
For years now, the conventional wisdom among marketers of all types has been to point prospective customers online to "take action." In the universe of medical advertising, we likewise have used our clients' websites as sale...
Read moreDecember 11, 2013
Whether you work in the advertising business or you're a stay-at-home entrepreneur, you may have wondered when is the best time to send out a promotional email to generate great results. At our Miami ad agency, we pay close a...
Read moreMay 29, 2013
It wasn't so long ago that we used to "let our fingers do the walking." However, today, most of us rarely use a hard copy version of a telephone directory? By contrast, when was the last time you conducted a search on Google or some othe...
Read moreMarch 04, 2013
In addition to our pay per click advertising business, our agency provides full service advertising and marketing communications programs to a wide range of clients, from large organizations of 10,000-plus employees to micro-businesses t...
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