Blog Posts About Digital Marketing

Healthcare Marketing Expert Explains How Physician Websites Can Set Patient Expectations

April 03, 2024

Part B News, the healthcare industry's go-to source for information about Medicare, recently sought the expertise of Daniel Weinbach, president and CEO of healthcare marketing firm The Weinbach Group, about the importance of communicatio...

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How To Reach Nurse Practitioners And PAs And Why It's Important

March 06, 2024

These Influential Providers Have Unique Communication PreferencesIt's no secret the U.S. health system faces an acute shortage of physicians. From increasing administrative burdens, to declining reimbursements, to job burnout, doctors ar...

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The Five Biggest Healthcare Marketing Challenges For 2024 (And How To Effectively Overcome Them)

January 18, 2024

The healthcare industry is continually evolving, and with those changes come new challenges for those of us involved in healthcare marketing.

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The Weinbach Group Featured on Nitra

August 16, 2022

Nitra, a Fintech medical company, recently featured president and CEO of The Weinbach Group, Daniel Weinbach, in their latest article about establishing an integrated marketing program. In this piece, Nitra outlines the basic aspects of ...

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Facebook Advertising And Other Tales Of Wonder For Advertisers

October 02, 2019

At our Miami ad agency, we have long held the view that social media marketing is just like any other form of marketing, albeit with its own set of best practices that apply to messaging and placement. Conversely, we would argue that org...

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Digital Advertising Is So Awesome (And A Little Scary)

April 23, 2018

At our Miami ad agency we've been creating and placing online advertising for more than a decade. It started with a Google AdWords campaign to promote a client's weight loss surgery program back in the early 2000s. The results were ext...

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It's Not Social Media. It's Advertising. And It's Not For Amateurs.

February 26, 2018

We frequently sit in new-business meetings with prospective clients, and they lecture about the importance of social media. They tout its magical powers to drive inquiries and convert leads to paying customers. "We really want to focus o...

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Should Healthcare Marketing Point To The Web?

April 24, 2015

For years now, the conventional wisdom among marketers of all types has been to point prospective customers online to "take action." In the universe of medical advertising, we likewise have used our clients' websites as sales sites to co...

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When NOT To Send An Email Blast

December 11, 2013

Whether you work in the advertising business or you're a stay-at-home entrepreneur, you may have wondered when is the best time to send out a promotional email to generate great results. At our Miami ad agency, we pay close attention to ...

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Search Advertising Is The Yellow Pages Of The 21st Century

May 29, 2013

It wasn't so long ago that we used to "let our fingers do the walking." However, today, most of us rarely use a hard copy version of a telephone directory? By contrast, when was the last time you conducted a search on Google or some othe...

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