Blog Posts About Branding

How To Reach Nurse Practitioners And PAs And Why It's Important

March 06, 2024

These Influential Providers Have Unique Communication PreferencesIt's no secret the U.S. health system faces an acute shortage of physicians. From increasing administrative burdens, to declining reimbursements, to job burnout, doctors ar...

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The Weinbach Group Featured on Nitra

August 16, 2022

Nitra, a Fintech medical company, recently featured president and CEO of The Weinbach Group, Daniel Weinbach, in their latest article about establishing an integrated marketing program. In this piece, Nitra outlines the basic aspects of ...

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How To Know It's Time To Update Your Brand

March 27, 2017

In our last blog, we wrote about our own agency's decision after 30 years to update our logo. You see, in our role as a healthcare advertising agency, we frequently tell clients that their brands require a face lift. And that convers...

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Healthcare Marketing Firm Updates Its Brand

March 17, 2017

When a client hires us as its marketing communications firm, we almost always start the onboarding process with a discovery session aimed at eliciting the core characteristics that define the client's organization. We're looking for qual...

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Marketing Healthcare Services Based On Price

November 08, 2016

You don't have to be a retail expert to know that price drives consumer decision making. After all, who doesn't love a sale? However, when it comes to healthcare services, price has largely been left out of the conversation. Even thos...

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