Blog Posts About Branding

August 16, 2022

Nitra, a Fintech medical company, recently featured president and CEO of The Weinbach Group, Daniel Weinbach, in their latest article about establishing an integrated marketing program. In this piece, Nitra outlines the basic aspects of ...

March 27, 2017

In our last blog, we wrote about our own agency's decision – after 30 years – to update our logo. You see, in our role as a healthcare advertising agency, we frequently tell clients that their brands require a face lift. And ...

March 17, 2017

When a client hires us as its marketing communications firm, we almost always start the onboarding process with a discovery session aimed at eliciting the core characteristics that define the client's organization. We're look...

November 08, 2016

You don't have to be a retail expert to know that price drives consumer decision making. After all, who doesn't love a sale? However, when it comes to healthcare services, price has largely been left out of the conversation. Even thos...