Blog Posts About Advertising

The Weinbach Group Featured In Newsweek's "Navigating the Challenges of Healthcare Price Transparency"

February 14, 2024

Miami ad agency The Weinbach Group was recently featured in Newsweek for its insights into the challenges surrounding price transparency in the American healthcare system. The article sheds light on the complexities faced by consumers an...

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The Five Biggest Healthcare Marketing Challenges For 2024 (And How To Effectively Overcome Them)

January 18, 2024

The healthcare industry is continually evolving, and with those changes come new challenges for those of us involved in healthcare marketing.

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The Weinbach Group Featured on Nitra

August 16, 2022

Nitra, a Fintech medical company, recently featured president and CEO of The Weinbach Group, Daniel Weinbach, in their latest article about establishing an integrated marketing program. In this piece, Nitra outlines the basic aspects of ...

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The Weinbach Group Featured In RingCentral
The Weinbach Group Featured On RingCentral

August 17, 2020

RingCentral recently interviewed Daniel Weinbach, president and CEO of The Weinbach Group, who discussed healthcare marketing and medical advertising for healthcare practices. The article touches on multiple steps for every ...

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Facebook Advertising And Other Tales Of Wonder For Advertisers

October 02, 2019

At our Miami ad agency, we have long held the view that social media marketing is just like any other form of marketing, albeit with its own set of best practices that apply to messaging and placement. Conversely, we would ar...

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Digital Advertising Is So Awesome (And A Little Scary)

April 23, 2018

At our Miami ad agency we've been creating and placing online advertising for more than a decade. It started with a Google AdWords campaign to promote a client's weight loss surgery program back in the early 2000s. The resu...

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It's Not Social Media. It's Advertising. And It's Not For Amateurs.

February 26, 2018

We frequently sit in new-business meetings with prospective clients, and they lecture about the importance of social media. They tout its magical powers to drive inquiries and convert leads to paying customers. "We really want to focus o...

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How To Know It's Time To Update Your Brand

March 27, 2017

In our last blog, we wrote about our own agency's decision after 30 years to update our logo. You see, in our role as a healthcare advertising agency, we frequently tell clients that their brands require a face lift. And ...

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Market To The Gut, Not The Brain

September 27, 2016

Think of the last time you watched the Super Bowl. If you're like millions of Americans, you may remember the commercials as much as the game. Why? Probably because the ads appealed to your emotions -- not your intellect. They made yo...

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Open Enrollment For Obamacare Is Here, But Where Are The Ads?

October 25, 2013

Whether you represent a Medicare Advantage Plan or not, if you work for a healthcare advertising agency, you're likely aware that the Medicare Annual Enrollment Period has begun. That's because insurance companies contracted ...

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