Blog Posts About Advertising

Digital Advertising Is So Awesome (And A Little Scary)

April 23, 2018

At our Miami ad agency we've been creating and placing online advertising for more than a decade. It started with a Google AdWords campaign to promote a client's weight loss surgery program back in the early 2000s. The resu...

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It's Not Social Media. It's Advertising. And It's Not For Amateurs.

February 26, 2018

We frequently sit in new-business meetings with prospective clients, and they lecture about the importance of social media. They tout its magical powers to drive inquiries and convert leads to paying customers. "We really want to focus o...

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How To Know It's Time To Update Your Brand

March 27, 2017

In our last blog, we wrote about our own agency's decision after 30 years to update our logo. You see, in our role as a healthcare advertising agency, we frequently tell clients that their brands require a face lift. And ...

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Market To The Gut, Not The Brain

September 27, 2016

Think of the last time you watched the Super Bowl. If you're like millions of Americans, you may remember the commercials as much as the game. Why? Probably because the ads appealed to your emotions -- not your intellect. They made yo...

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Open Enrollment For Obamacare Is Here, But Where Are The Ads?

October 25, 2013

Whether you represent a Medicare Advantage Plan or not, if you work for a healthcare advertising agency, you're likely aware that the Medicare Annual Enrollment Period has begun. That's because insurance companies contracted ...

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Healthcare Marketing Firm Weighs In On Obamacare Advertising

October 03, 2013

For those who don't go to work every day at a healthcare advertising agency, you may not have noticed there's a booming new advertising category that's about to pour billions of dollars into media outlets' coffers. We're talk...

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