Blog

Healthcare Marketing Expert Explains How Physician Websites Can Set Patient Expectations

April 03, 2024

Part B News, the healthcare industry's go-to source for information about Medicare, recently sought the expertise of Daniel Weinbach, president and CEO of healthcare marketing firm The Weinbach Group, about the importance of communicatio...

Read more
How To Reach Nurse Practitioners And PAs And Why It's Important

March 06, 2024

These Influential Providers Have Unique Communication PreferencesIt's no secret the U.S. health system faces an acute shortage of physicians. From increasing administrative burdens, to declining reimbursements, to job burnout, doctors ar...

Read more
The Weinbach Group Featured In Newsweek About Healthcare Price Transparency

February 14, 2024

Newsweek recently featured the president and CEO of the nationally-recognized healthcare marketing firm, The Weinbach Group, in its article about healthcare price transparency. The Miami ad agency's resident expert on the subject, Danie...

Read more
The Five Biggest Healthcare Marketing Challenges For 2024 (And How To Effectively Overcome Them)

January 18, 2024

The healthcare industry is continually evolving, and with those changes come new challenges for those of us involved in healthcare marketing.

Read more
The Weinbach Group Featured on Nitra

August 16, 2022

Nitra, a Fintech medical company, recently featured president and CEO of The Weinbach Group, Daniel Weinbach, in their latest article about establishing an integrated marketing program. In this piece, Nitra outlines the basic aspects of ...

Read more
The Weinbach Group Ranked Top-Performing Agency By DesignRush

August 25, 2021

The Weinbach Group has been recognized as a top-performing agency by DesignRush Marketplace.

Read more
The Weinbach Group Featured In RingCentral
The Weinbach Group Featured On RingCentral

August 17, 2020

RingCentral recently interviewed Daniel Weinbach, president and CEO of The Weinbach Group, who discussed healthcare marketing and medical advertising for healthcare practices. The article touches on multiple steps for every practice, and...

Read more
Facebook Advertising And Other Tales Of Wonder For Advertisers

October 02, 2019

At our Miami ad agency, we have long held the view that social media marketing is just like any other form of marketing, albeit with its own set of best practices that apply to messaging and placement. Conversely, we would argue that org...

Read more
Digital Advertising Is So Awesome (And A Little Scary)

April 23, 2018

At our Miami ad agency we've been creating and placing online advertising for more than a decade. It started with a Google AdWords campaign to promote a client's weight loss surgery program back in the early 2000s. The results were ext...

Read more
Leveraging The Future Of Public Relations

April 04, 2018

Over the past dozen-and-a-half years, the media landscape has changed dramatically, and it's continuing to change by the minute. Along with it, public relations as it once was has changed dramatically as well. At our Miami public rel...

Read more
Tpo