Articles

Healthcare Marketing-Physician Referral Network
The Care and Feeding of Your Physician Referral Network

May 10, 2019

DukeHealth, the academic medical system of Duke University, recently sought advice about physician referral marketing from healthcare advertising agency principal, Dan Weinbach. Ba...

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TV Drug Ads Will Soon Include Prices: Will It Help Consumers?

March 15, 2019

The online healthcare news outlet, Healthline, recently interviewed Daniel Weinbach, president and CEO of Miami, Florida-based healthcare marketing firm, The Weinbach Group, for an...

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Healthcare Pricing Strategies In A World Of Price Transparency

February 02, 2018

The healthcare industry is slowly pulling back the curtain to reveal the complex and secretive world of healthcare pricing. However, both consumers and providers are not yet ready for a world ...

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Healthcare Marketing: What Health Systems Should Know About Cost Transparency

January 26, 2018

Healthcare experts, Daniel Weinbach, Richard Klass, and Justin Irizarry, presented to an audience of healthcare marketing firm executives and leaders from hospitals and health syst...

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Healthcare Marketers Should Respect The Physician As 'Influencer In Chief'

December 13, 2017

The following article, written by Daniel Weinbach, published in the December 2017 issue of South Florida Hospital and Healthcare Report. The era of healthcare consumerism is upon us. Today,...

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Marketing Health Care In A Time Of Uncertainty

August 18, 2017

Ragan's Health Care Communication News, an online resource for healthcare marketing professionals, published the following article written by Daniel Weinbach, of The Weinbach Group, a Miam...

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6 Key Facts About How The U.S. Hispanic Population Is Changing

July 26, 2017

Our company started more than 30 years ago as a Miami public relations firm. Over the course of the past three decades we've evolved, and today, by all measures we look more like a ...

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Capitalizing On Opportunities In Current And Future Health Care Policy

July 21, 2017

Lisa Ellis, a journalist with Strategic Health Care Marketing, recently interviewed The Weinbach Group's president and CEO, Dan Weinbach, to discuss how potential changes to healthcare policy ...

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Bariatric Surgery Is Now An Accepted Phrase in Our Lexicon

November 01, 2016

Recently, Healthcare Marketing Report explored effective bariatrics advertising campaigns, including the award-winning campaign created by Miami ad agency, The Weinbach Group. The ...

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Healthcare Advertising Agency Creates Unique Maternity Campaign

June 17, 2016

By: Marianne Aiello As Seen In Health Leaders Media Article Published May 11, 2016 Consumerism is playing an increasingly important role in healthcare, and maternity service lines are no ...

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