Miami Advertising Agency & Public Relations Jobs At The Weinbach Group
What's it like to work at The Weinbach Group? Here's what some of our team members have said:
"Thank you for giving me the opportunity to work for such an amazing company."
"This place has made me better in so many ways."
"Thank you for making me feel like part of the family."
For more than three decades The Weinbach Group has employed some of the brightest, most creative marketing professionals around. We invite you to send along your resume, and enjoy our positive, collaborative environment.
Advertising Coordinator
Are you hyper-organized with a top-notch memory for details? Do you know your way around Google Ads, Facebook, and LinkedIn? Do you enjoy diving into analytics, creating reports, and building campaigns? Can you win the hearts and minds of our top-tier clients? Then join our team as an Advertising Coordinator. Duties & Responsibilities • Set up digital advertising campaigns (display, video, and search) in multiple advertising platforms, including Facebook, Google Ads, & LinkedIn • Works directly with the client as The Weinbach Group’s primary point of contact • Builds agency/client rapport through regular person-to-person communication • Conducts regularly scheduled client meetings, including development of meeting agendas and preparation of meeting re-caps. • Identifies client concerns and works to address those concerns with the best outcome for both the agency and the client • Learns the client’s business, including a clear understanding of the client’s organizational structure, key players within the client’s organization, and the wants and needs of the client’s audiences • Serves as Quality Control for all client-related work and ensures projects meet client’s brand and positioning standards, achieve stated goals, have defined KPIs, and address the concerns of the client’s audiences • Presents The Weinbach Group’s work product to clients • Receives feedback from clients and provides that feedback to fellow agency staff • Develops marketing plans and calendars in coordination with Project Management staff and under the direction of Strategy staff • Ensures the timely execution of marketing plan components • Interprets client’s needs as new agency projects and opens those projects as “jobs” • Prepares project starters and/or briefs fellow agency staff about project parameters, including audiences and goals • Ensures projects and campaigns do not exceed established budgets • Obtains all necessary cost approvals • Monitors effectiveness of campaigns and projects and delivers reports to clients regarding campaign and project effectiveness • Reviews agency invoices for accuracy and identifies any potential issues or sensitivities prior to sending invoices to the client for payment • Addresses past-due invoices to expedite client payment • Records all professional time with proper descriptions in project management platform Qualifications • Prior marketing experience, agency experience preferred • Knowledge of audience targeting • Understanding of advertising metrics, e.g. reach, frequency, CPM • Prior experience with email marketing campaigns • Knowledge of marketing automation software • Working knowledge of technical aspects of digital marketing • Prior experience with Google analytics • Facebook Blueprint and/or Google Ads Certification a plus • College degree
A cover letter and resume is required for consideration. Failure to submit a cover letter will disqualify candidates from consideration.
Account Manager
The Account Manager keeps our clients happy! And happy clients stick with you, trust you, and value your contribution. As a Manager of Client Services for The Weinbach Group you would serve as the primary point of contact for specific clients at our Miami advertising agency and Miami public relations firm. In addition to managing client relationships, you would have extensive project administration responsibilities, and you would work closely with our graphic design team, copywriters, digital marketing team, and publicists. Most importantly, you would provide strategic direction to our clients' marketing programs and contribute to our award-winning creative work. See “Account Coordinator” position for more responsibilities associated with this position. Qualifications • Prior experience working at an advertising agency, public relations firm, or an in-house marketing department • Sociable, engaging, and inquisitive to facilitate strong agency-client relationships • Advanced knowledge of audience targeting and audience personas • Ability to understand new, complex topics, including those related to healthcare • Understanding of advertising metrics, e.g. reach, frequency, CPM • Experience creating marketing plans, calendars, and budgets • Knowledge of email marketing and direct mail • Familiarity with public relations, press release distribution, and media pitching • Working knowledge of technical aspects of digital marketing • Excellent verbal and written communications skills • Bilingual preferred • College degree
A cover letter and resume is required for consideration. Failure to submit a cover letter will disqualify candidates from consideration.