Articles About Advertising

Healthcare Marketers Using Social Media To Market Pharmaceuticals

September 26, 2019

The principal of Miami-based healthcare marketing firm, The Weinbach Group, spoke with Suzanne Zuppello of Vox about new approaches to market pharmaceuticals on social media platforms. Daniel ...

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The Amazing, Crazy World Of Digital Advertising (From A Healthcare Marketer's Perspective)

July 26, 2019

The following article appeared on the marketing website, Digital Health Buzz. Our Miami ad agency has developed online advertising for nearly 15 years. In the early 2000s, we promoted a cl...

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Healthcare Marketing-Physician Referral Network
The Care and Feeding of Your Physician Referral Network

May 10, 2019

DukeHealth, the academic medical system of Duke University, recently sought advice about physician referral marketing from healthcare advertising agency principal, Dan Weinbach. Based on his m...

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TV Drug Ads Will Soon Include Prices: Will It Help Consumers?

March 15, 2019

The online healthcare news outlet, Healthline, recently interviewed Daniel Weinbach, president and CEO of Miami, Florida-based healthcare marketing firm, The Weinbach Group, for an article abo...

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Healthcare Advertising Agency Creates Unique Maternity Campaign

June 17, 2016

By: Marianne Aiello As Seen In Health Leaders Media Article Published May 11, 2016 Consumerism is playing an increasingly important role in healthcare, and maternity service lines are no ...

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If You Use Outdoor Advertising Use It Correctly

April 14, 2016

By Daniel Weinbach President & Chief Operating Officer, The Weinbach Group, Inc., Miami FL As seen in Healthcare Marketing Report From liposuction, to heart surgery, to the ubiquitous eme...

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