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Multispecialty Healthcare Company, Citimed, Hires Miami Ad Agency, The Weinbach Group

The Award-Winning Healthcare Marketing Firm Will Handle Launch Of New Wellness Division, Introduce New Brand
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May 22, 2024

The Weinbach Group, a leading healthcare advertising agency, announced CitiMed, a multispecialty, fully integrated healthcare practice with five locations throughout Miami-Dade and Broward Counties, engaged the firm to handle marketing and communications for the healthcare enterprise.

For 25 years, CitiMed's board-certified physicians provided patients with neurology care, orthopedic surgery and neurosurgery services, as well as physical therapy and advanced diagnostic imaging. It primarily served a patient population comprised of accident victims recovering from serious injuries. Now, the company is launching a wellness division that will allow patients to access physician-supervised treatments for a wide range of elective services including weight loss, sexual health, sleep medicine, and joint and muscle health.

To support CitiMed's expansion, The Weinbach Group will be introducing new a patient-facing brand including a new website, and will launch a multimedia advertising program utilizing digital marketing, conventional advertising, and direct marketing.

"For a quarter century, CitiMed has built a reputation for high quality medical care among a unique niche of attorneys and accident victims," said Edward Weinstein, CitiMed's chief executive officer. "We knew that in order to successfully introduce a whole new division of medical services, we needed to partner with a healthcare marketing firm that had specific experience with direct-to-patient campaigns promoting similar services to ours. We were delighted to learn one of the nation's most respected healthcare ad agencies was located right here in South Florida."

The Weinbach Group has earned widespread recognition for its healthcare marketing campaigns, including more than a dozen wins in the 2024 Healthcare Advertising Awards. The Miami ad agency was recently nominated as "Marketing Team of the Year" by the American Marketing Association and was named the "Best Healthcare Specialty Marketing Agency" by the M&A Today 2024 Global Awards.

"In our initial work with CitiMed, we've come to learn they have an outstanding reputation for clinical excellence, a unique culture of caring, and a commitment to patient-centric service," said Daniel Weinbach, president and CEO of The Weinbach Group. "Those are all great ingredients that we can leverage to introduce their new brand and roll out a marketing program to grow patient volume."

For more information about The Weinbach Group, or to schedule an interview, please contact Meieli Sawyer at (305) 668-0070 or msawyer@weinbachgroup.com.

About The Weinbach Group
The Weinbach Group, now in its fourth decade of business, consistently ranks among South Florida's top advertising, public relations, and marketing firms. The agency serves clients in a range of industries and is best known as a healthcare marketing firm. Notable clients have included Mount Sinai Medical Center, ChenMed Senior Care, The Renfrew Center for Eating Disorders, HCA, University of Miami Miller School of Medicine, and Jackson Health System.
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