Articles About Healthcare Marketing

April 01, 2009

By Daniel Weinbach Yes, we all agree that healthcare organizations should continue to market aggressively in the current economy. Yes, we all agree that a sustained marketing program will s...

April 01, 2008

Doctors can be a rewarding audience—if you know how to target them. By: Daniel Weinbach As Seen In Marketing Health Services Article Published Spring 2008 Whether representing a hospit...

November 21, 2007

By: Daniel Weinbach As Seen In Healthcare Marketing Report Article Published November 21, 2007 Healthcare marketing professionals almost always list physicians among their key target mark...