Articles About Healthcare Marketing

Mastering The Challenge Of Marketing Physician Groups

February 12, 2015

Recently, reporter Lisa Ellis of Strategic Health Care Marketing interviewed Daniel Weinbach, the principal of his namesake healthcare marketing firm, The Weinbach Group, as well a...

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Want Big Results? Look To Big Pharma.

October 30, 2014

By Daniel Weinbach President & Chief Operating Officer, The Weinbach Group, Inc., Miami FL As seen in Healthcare Marketing Report Thirty years ago, most professional marketers and healthc...

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Best Healthcare Marketing Tips of 2014

February 04, 2014

By Alyssa Mattero from Perfect Search Media A strong medical marketing strategy should differentiate from strategies of other industries. The differences don't need to be drastic, in fact, ...

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The Biggest Challenges In Medical Marketing And How To Overcome Them

January 22, 2014

as seen on Medical practices like dermatologists, chiropractors and dentists face a unique set of marketing challenges. There are long, incompressible medical terms, mountains ...

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3 Strategies That Can Make or Break a Hospitals Physician Referral Efforts

May 15, 2012

Written by Sabrina Rodak Beckers Hospital Review - Business & Legal Issues For Health System Leadership Physician referrals are a key component of hospitals' and health systems' patient vo...

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4 Tactics for Direct-to-Patient Marketing of Orthopedics

April 07, 2011

By: Laura Dyrdra As Seen In Becker's Orthopedic, Spine, and Pain Management Review Article Published April 7, 2011 Direct-to-patient marketing of orthopedic services can be challenging, y...

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4 Steps to Creating a Great Hospital Marketing Campaign

September 17, 2010

By: Rachel Fields As Seen In Becker's Hospital Review Article Published September 17, 2010 As increasing patient volume becomes tantamount to staying financially viable, hospitals must th...

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A Healthcare Marketer's Guide For Surviving In A Bad Economy

April 01, 2009

By Daniel Weinbach Yes, we all agree that healthcare organizations should continue to market aggressively in the current economy. Yes, we all agree that a sustained marketing program will s...

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10 Steps to Reaching Physicians

April 01, 2008

Doctors can be a rewarding audience—if you know how to target them. By: Daniel Weinbach As Seen In Marketing Health Services Article Published Spring 2008 Whether representing a hospit...

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Dispelling The Myths About Communicating With Physicians Doctors Are People Too

November 21, 2007

By: Daniel Weinbach As Seen In Healthcare Marketing Report Article Published November 21, 2007 Healthcare marketing professionals almost always list physicians among their key target mark...

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