Articles

May 10, 2019
DukeHealth, the academic medical system of Duke University, recently sought advice about physician referral marketing from healthcare advertising agency principal, Dan Weinbach. Based on his m...
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March 15, 2019
The online healthcare news outlet, Healthline, recently interviewed Daniel Weinbach, president and CEO of Miami, Florida-based healthcare marketing firm, The Weinbach Group, for an article abo...
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February 02, 2018
The healthcare industry is slowly pulling back the curtain to reveal the complex and secretive world of healthcare pricing. However, both consumers and providers are not yet ready for a world ...
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January 26, 2018
Healthcare experts, Daniel Weinbach, Richard Klass, and Justin Irizarry, presented to an audience of healthcare marketing firm executives and leaders from hospitals and health systems at the 2...
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December 13, 2017
The following article, written by Daniel Weinbach, published in the December 2017 issue of South Florida Hospital and Healthcare Report. The era of healthcare consumerism is upon us. Today,...
Read moreAugust 18, 2017
Ragan's Health Care Communication News, an online resource for healthcare marketing professionals, published the following article written by Daniel Weinbach, of The Weinbach Group, a Miam...
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July 26, 2017
Our company started more than 30 years ago as a Miami public relations firm. Over the course of the past three decades we've evolved, and today, by all measures we look more like a Miami ad ag...
Read moreJuly 21, 2017
Lisa Ellis, a journalist with Strategic Health Care Marketing, recently interviewed The Weinbach Group's president and CEO, Dan Weinbach, to discuss how potential changes to healthcare policy ...
Read moreNovember 01, 2016
Recently, Healthcare Marketing Report explored effective bariatrics advertising campaigns, including the award-winning campaign created by Miami ad agency, The Weinbach Group. The article desc...
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June 17, 2016
By: Marianne Aiello As Seen In Health Leaders Media Article Published May 11, 2016 Consumerism is playing an increasingly important role in healthcare, and maternity service lines are no ...
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