Articles

July 26, 2017

Our company started more than 30 years ago as a Miami public relations firm. Over the course of the past three decades we've evolved, and today, by all measures we look more like a Miami ad ag...

July 21, 2017

Lisa Ellis, a journalist with Strategic Health Care Marketing, recently interviewed The Weinbach Group's president and CEO, Dan Weinbach, to discuss how potential changes to healthcare policy ...

November 01, 2016

Recently, Healthcare Marketing Report explored effective bariatrics advertising campaigns, including the award-winning campaign created by Miami ad agency, The Weinbach Group. The article desc...

June 17, 2016

By: Marianne Aiello As Seen In Health Leaders Media Article Published May 11, 2016 Consumerism is playing an increasingly important role in healthcare, and maternity service lines are no ...

May 12, 2016

By Adam C. Uzialko As seen in Business News Daily Article published April 25, 2016 Building a strong referral network is a critical aspect of ensuring your medical practice is a success. ...

April 28, 2016

Article Published: March 2016 The pros over at Strategic Health Care Marketing recently interviewed Daniel Weinbach, president and CEO of his namesake Healthcare Marketing Firm, The Weinbac...

April 14, 2016

By Daniel Weinbach President & Chief Operating Officer, The Weinbach Group, Inc., Miami FL As seen in Healthcare Marketing Report From liposuction, to heart surgery, to the ubiquitous eme...

February 12, 2015

Recently, reporter Lisa Ellis of Strategic Health Care Marketing interviewed Daniel Weinbach, the principal of his namesake healthcare marketing firm, The Weinbach Group, as well as a number o...

October 30, 2014

By Daniel Weinbach President & Chief Operating Officer, The Weinbach Group, Inc., Miami FL As seen in Healthcare Marketing Report Thirty years ago, most professional marketers and healthc...

February 04, 2014

By Alyssa Mattero from Perfect Search Media A strong medical marketing strategy should differentiate from strategies of other industries. The differences don't need to be drastic, in fact, ...