Articles

Healthcare Advertising Agency Creates Unique Maternity Campaign

June 17, 2016

By: Marianne Aiello As Seen In Health Leaders Media Article Published May 11, 2016 Consumerism is playing an increasingly important role in healthcare, and maternity service lines are no ...

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Healthcare Marketing Tips To Build Practice Referral Network

May 12, 2016

By Adam C. Uzialko As seen in Business News Daily Article published April 25, 2016 Building a strong referral network is a critical aspect of ensuring your medical practice is a success. ...

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Should You Sell Your Maternity Services Like A Resort?

April 28, 2016

Article Published: March 2016 The pros over at Strategic Health Care Marketing recently interviewed Daniel Weinbach, president and CEO of his namesake Healthcare Marketing Firm,...

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If You Use Outdoor Advertising Use It Correctly

April 14, 2016

By Daniel Weinbach President & Chief Operating Officer, The Weinbach Group, Inc., Miami FL As seen in Healthcare Marketing Report From liposuction, to heart surgery, to the ubiquitous eme...

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Mastering The Challenge Of Marketing Physician Groups

February 12, 2015

Recently, reporter Lisa Ellis of Strategic Health Care Marketing interviewed Daniel Weinbach, the principal of his namesake healthcare marketing firm, The Weinbach Group, as well a...

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Want Big Results? Look To Big Pharma.

October 30, 2014

By Daniel Weinbach President & Chief Operating Officer, The Weinbach Group, Inc., Miami FL As seen in Healthcare Marketing Report Thirty years ago, most professional marketers and healthc...

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Best Healthcare Marketing Tips of 2014

February 04, 2014

By Alyssa Mattero from Perfect Search Media A strong medical marketing strategy should differentiate from strategies of other industries. The differences don't need to be drastic, in fact, ...

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The Biggest Challenges In Medical Marketing And How To Overcome Them

January 22, 2014

as seen on examiner.com Medical practices like dermatologists, chiropractors and dentists face a unique set of marketing challenges. There are long, incompressible medical terms, mountains ...

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3 Strategies That Can Make or Break a Hospitals Physician Referral Efforts

May 15, 2012

Written by Sabrina Rodak Beckers Hospital Review - Business & Legal Issues For Health System Leadership Physician referrals are a key component of hospitals' and health systems' patient vo...

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The Best Business Advice of 2011

December 27, 2011

By: Jennifer Vishnevsky Business News Daily Contributor Looking for some inspiration for starting a business in 2012? BusinessNewsDaily interviewed hundreds of small business consultants ...

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