Articles

May 15, 2012

Written by Sabrina Rodak Beckers Hospital Review - Business & Legal Issues For Health System Leadership Physician referrals are a key component of hospitals' and health systems' patient vo...

December 27, 2011

By: Jennifer Vishnevsky Business News Daily Contributor Looking for some inspiration for starting a business in 2012? BusinessNewsDaily interviewed hundreds of small business consultants ...

April 07, 2011

By: Laura Dyrdra As Seen In Becker's Orthopedic, Spine, and Pain Management Review Article Published April 7, 2011 Direct-to-patient marketing of orthopedic services can be challenging, y...

September 17, 2010

By: Rachel Fields As Seen In Becker's Hospital Review Article Published September 17, 2010 As increasing patient volume becomes tantamount to staying financially viable, hospitals must th...

April 01, 2009

By Daniel Weinbach Yes, we all agree that healthcare organizations should continue to market aggressively in the current economy. Yes, we all agree that a sustained marketing program will s...

April 01, 2008

Doctors can be a rewarding audience—if you know how to target them. By: Daniel Weinbach As Seen In Marketing Health Services Article Published Spring 2008 Whether representing a hospit...

November 21, 2007

By: Daniel Weinbach As Seen In Healthcare Marketing Report Article Published November 21, 2007 Healthcare marketing professionals almost always list physicians among their key target mark...