Articles

A Healthcare Marketer's Guide For Surviving In A Bad Economy

April 01, 2009

By Daniel Weinbach Yes, we all agree that healthcare organizations should continue to market aggressively in the current economy. Yes, we all agree that a sustained marketing program will s...

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10 Steps to Reaching Physicians

April 01, 2008

Doctors can be a rewarding audience—if you know how to target them. By: Daniel Weinbach As Seen In Marketing Health Services Article Published Spring 2008 Whether representing a hospit...

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Dispelling The Myths About Communicating With Physicians Doctors Are People Too

November 21, 2007

By: Daniel Weinbach As Seen In Healthcare Marketing Report Article Published November 21, 2007 Healthcare marketing professionals almost always list physicians among their key target mark...

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