The Biggest Challenges In Medical Marketing And How To Overcome Them

January 22, 2014

as seen on Medical practices like dermatologists, chiropractors and dentists face a unique set of marketing challenges. There are long, incompressible medical terms, mountains ...

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3 Strategies That Can Make or Break a Hospitals Physician Referral Efforts

May 15, 2012

Written by Sabrina Rodak Beckers Hospital Review - Business & Legal Issues For Health System Leadership Physician referrals are a key component of hospitals' and health systems' patient vo...

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The Best Business Advice of 2011

December 27, 2011

By: Jennifer Vishnevsky Business News Daily Contributor Looking for some inspiration for starting a business in 2012? BusinessNewsDaily interviewed hundreds of small business consultants ...

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4 Tactics for Direct-to-Patient Marketing of Orthopedics

April 07, 2011

By: Laura Dyrdra As Seen In Becker's Orthopedic, Spine, and Pain Management Review Article Published April 7, 2011 Direct-to-patient marketing of orthopedic services can be challenging, y...

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4 Steps to Creating a Great Hospital Marketing Campaign

September 17, 2010

By: Rachel Fields As Seen In Becker's Hospital Review Article Published September 17, 2010 As increasing patient volume becomes tantamount to staying financially viable, hospitals must th...

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A Healthcare Marketer's Guide For Surviving In A Bad Economy

April 01, 2009

By Daniel Weinbach Yes, we all agree that healthcare organizations should continue to market aggressively in the current economy. Yes, we all agree that a sustained marketing program will s...

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Dispelling The Myths About Communicating With Physicians Doctors Are People Too

November 21, 2007

By: Daniel Weinbach As Seen In Healthcare Marketing Report Article Published November 21, 2007 Healthcare marketing professionals almost always list physicians among their key target mark...

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