Blog
November 08, 2016
You don't have to be a retail expert to know that price drives consumer decision making. After all, who doesn't love a sale? However, when it comes to healthcare services, price has largely been left out of the conversation. Even thos...
Read moreSeptember 27, 2016
Think of the last time you watched the Super Bowl. If you're like millions of Americans, you may remember the commercials as much as the game. Why? Probably because the ads appealed to your emotions -- not your intellect. They made yo...
Read moreJune 17, 2015
In a recent blog post, we shared an anecdote about a campaign that our healthcare advertising agency launched on behalf of a favorite client. To summarize, we used an integrated mix of marketing tactics including online and o...
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April 24, 2015
For years now, the conventional wisdom among marketers of all types has been to point prospective customers online to "take action." In the universe of medical advertising, we likewise have used our clients' websites as sale...
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December 11, 2013
Whether you work in the advertising business or you're a stay-at-home entrepreneur, you may have wondered when is the best time to send out a promotional email to generate great results. At our Miami ad agency, we pay close a...
Read moreOctober 25, 2013
Whether you represent a Medicare Advantage Plan or not, if you work for a healthcare advertising agency, you're likely aware that the Medicare Annual Enrollment Period has begun. That's because insurance companies contracted ...
Read moreOctober 03, 2013
For those who don't go to work every day at a healthcare advertising agency, you may not have noticed there's a booming new advertising category that's about to pour billions of dollars into media outlets' coffers. We're talk...
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May 29, 2013
It wasn't so long ago that we used to "let our fingers do the walking." However, today, most of us rarely use a hard copy version of a telephone directory? By contrast, when was the last time you conducted a search on Google or some othe...
Read moreMarch 04, 2013
In addition to our pay per click advertising business, our agency provides full service advertising and marketing communications programs to a wide range of clients, from large organizations of 10,000-plus employees to micro-businesses t...
Read moreJuly 24, 2012
I frequently speak to fellow business people who tell me that they don't use per click advertising because it's "too expensive." Instead, they focus 100% of their website marketing on search engine optimization because it's "free." I...
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