Blog

April 04, 2018

Over the past dozen-and-a-half years, the media landscape has changed dramatically, and it's continuing to change by the minute. Along with it, public relations – as it once was – has changed dramatically as well. At our Miami public rel...

February 26, 2018

We frequently sit in new-business meetings with prospective clients, and they lecture about the importance of social media. They tout its magical powers to drive inquiries and convert leads to paying customers. "We really want to focus o...

June 07, 2017

No one knows for certain what will come of the House version of the American Health Care Act. Will it survive the Senate? Will it fade away into oblivion? We just don't know. However, running a healthcare advertising agency, I can't affo...

March 27, 2017

In our last blog, we wrote about our own agency's decision – after 30 years – to update our logo. You see, in our role as a healthcare advertising agency, we frequently tell clients that their brands require a face lift. And that convers...

March 17, 2017

When a client hires us as its marketing communications firm, we almost always start the onboarding process with a discovery session aimed at eliciting the core characteristics that define the client's organization. We're looking for qual...

November 08, 2016

You don't have to be a retail expert to know that price drives consumer decision making. After all, who doesn't love a sale? However, when it comes to healthcare services, price has largely been left out of the conversation. Even thos...

September 27, 2016

Think of the last time you watched the Super Bowl. If you're like millions of Americans, you may remember the commercials as much as the game. Why? Probably because the ads appealed to your emotions -- not your intellect. They made yo...

June 17, 2015

In a recent blog post, we shared an anecdote about a campaign that our healthcare advertising agency launched on behalf of a favorite client. To summarize, we used an integrated mix of marketing tactics including online and offline compo...

April 24, 2015

For years now, the conventional wisdom among marketers of all types has been to point prospective customers online to "take action." In the universe of medical advertising, we likewise have used our clients' websites as sales sites to co...

December 11, 2013

Whether you work in the advertising business or you're a stay-at-home entrepreneur, you may have wondered when is the best time to send out a promotional email to generate great results. At our Miami ad agency, we pay close attention to ...