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Should You Sell Your Maternity Services Like A Resort?
April 28, 2016Article Published: March 2016
The pros over at Strategic Health Care Marketing recently interviewed Daniel Weinbach, president and CEO of his namesake Healthcare Marketing Firm, The Weinbach Group, about his unique approach to Medical Advertising and how a typically formulaic ad model can be turned into a roaring success. Reporter Peter Hochstein sits with Weinbach and one of the Healthcare Advertising Agency's clients, Jackson Health System associate vice president of communications and outreach Matthew I. Pinzur, about some of the ways they flip conventional advertising approaches upside down and into pieces that can turn heads.
Read Hochstein's entire article, here.