Blog Posts About Advertising

August 01, 2024

The Weinbach Group has been recognized as one of the top "Digital Marketing Agencies" by TrueFirms, an online platform that ranks businesses across various sectors. TrueFirms assessed The Weinbach Group's performance against some of the...

March 06, 2024

These Influential Providers Have Unique Communication PreferencesIt's no secret the U.S. health system faces an acute shortage of physicians. From increasing administrative burdens, to declining reimbursements, to job burnout, doctors ar...

February 14, 2024

Newsweek recently featured the president and CEO of the nationally-recognized healthcare marketing firm, The Weinbach Group, in its article about healthcare price transparency. The Miami ad agency's resident expert on the subject, Danie...

January 18, 2024

The healthcare industry is continually evolving, and with those changes come new challenges for those of us involved in healthcare marketing.

August 16, 2022

Nitra, a Fintech medical company, recently featured president and CEO of The Weinbach Group, Daniel Weinbach, in their latest article about establishing an integrated marketing program. In this piece, Nitra outlines the basic aspects of ...

August 17, 2020

RingCentral recently interviewed Daniel Weinbach, president and CEO of The Weinbach Group, who discussed healthcare marketing and medical advertising for healthcare practices. The article touches on multiple steps for every practice, and...

October 02, 2019

At our Miami ad agency, we have long held the view that social media marketing is just like any other form of marketing, albeit with its own set of best practices that apply to messaging and placement. Conversely, we would argue that org...

April 23, 2018

At our Miami ad agency we've been creating and placing online advertising for more than a decade. It started with a Google AdWords campaign to promote a client's weight loss surgery program – back in the early 2000s. The results were ext...

February 26, 2018

We frequently sit in new-business meetings with prospective clients, and they lecture about the importance of social media. They tout its magical powers to drive inquiries and convert leads to paying customers. "We really want to focus o...

March 27, 2017

In our last blog, we wrote about our own agency's decision – after 30 years – to update our logo. You see, in our role as a healthcare advertising agency, we frequently tell clients that their brands require a face lift. And that convers...