Articles About Healthcare Marketing
April 28, 2016
Article Published: March 2016 The pros over at Strategic Health Care Marketing recently interviewed Daniel Weinbach, president and CEO of his namesake Healthcare Marketing Firm, The Weinbac...
Read moreFebruary 12, 2015
Recently, reporter Lisa Ellis of Strategic Health Care Marketing interviewed Daniel Weinbach, the principal of his namesake healthcare marketing firm, The Weinbach Group, as well as a number o...
Read moreOctober 30, 2014
By Daniel Weinbach President & Chief Operating Officer, The Weinbach Group, Inc., Miami FL As seen in Healthcare Marketing Report Thirty years ago, most professional marketers and healthc...
Read moreFebruary 04, 2014
By Alyssa Mattero from Perfect Search Media A strong medical marketing strategy should differentiate from strategies of other industries. The differences don't need to be drastic, in fact, ...
Read moreJanuary 22, 2014
as seen on examiner.com Medical practices like dermatologists, chiropractors and dentists face a unique set of marketing challenges. There are long, incompressible medical terms, mountains ...
Read moreMay 15, 2012
Written by Sabrina Rodak Beckers Hospital Review - Business & Legal Issues For Health System Leadership Physician referrals are a key component of hospitals' and health systems' patient vo...
Read moreApril 07, 2011
By: Laura Dyrdra As Seen In Becker's Orthopedic, Spine, and Pain Management Review Article Published April 7, 2011 Direct-to-patient marketing of orthopedic services can be challenging, y...
Read moreSeptember 17, 2010
By: Rachel Fields As Seen In Becker's Hospital Review Article Published September 17, 2010 As increasing patient volume becomes tantamount to staying financially viable, hospitals must th...
Read moreApril 01, 2009
By Daniel Weinbach Yes, we all agree that healthcare organizations should continue to market aggressively in the current economy. Yes, we all agree that a sustained marketing program will s...
Read moreNovember 21, 2007
By: Daniel Weinbach As Seen In Healthcare Marketing Report Article Published November 21, 2007 Healthcare marketing professionals almost always list physicians among their key target mark...
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