Multiple Affiliates Of Susan G. Komen Choose Miami Marketing Firm To Promote Events & Cause

August 26, 2014

MIAMI, Florida, August 26, 2014 – The Weinbach Group, a leading Miami ad agency with a long track record of success in the healthcare and nonprofit sectors, added two accounts – both with the same name – to its roster. Susan G. Komen^® Miami/Ft. Lauderdale selected The Weinbach Group to handle its advertising, public relations, and email marketing for its flagship fundraising event, the Race for the Cure^®. And Susan G. Komen^® South Florida, which serves Palm Beach, Martin, and St. Lucie Counties, renewed its contract for the fourth consecutive year with the Miami-based healthcare advertising agency.

"Our neighbors to the north at Komen South Florida in Palm Beach have shared many success stories as a result of their partnership with The Weinbach Group," said Cathy McCarthy, executive director of Komen Miami/Ft. Lauderdale. "Now, we have the good fortune of being able to apply Weinbach's experience in Palm Beach and their knowledge about Komen to our market, which includes Broward, Miami-Dade, and Monroe Counties."

Susan G. Komen is the world's largest breast cancer organization, and its well-known Race for the Cure events attract thousands of participants in communities throughout the U.S. However, with increasing competition from other charity-sponsored walks and runs, its not unusual for a local affiliate to engage a professional marketing communications firm like The Weinbach Group to effectively promote events and support yearlong giving.

For the Florida Komen affiliates The Weinbach Group will utilize its expertise as a healthcare marketing firm to provide full-service advertising and public relations services, including the development of campaigns for print, radio, and digital media, as well as negotiating in-kind advertising agreements, liaising with media sponsors, and managing email campaigns.

"Nothing is more rewarding as a professional than to have a client refer you to a colleague except, perhaps, having a client re-commit to an existing partnership," said Daniel Weinbach, president and CEO of The Weinbach Group. "Now we have to demonstrate their confidence in us is well deserved."

About The Weinbach Group:
The Weinbach Group, now in its 27th year of business, ranks as one of South Florida's top marketing and PR companies. It has been nationally recognized for its work on behalf of clients including Jackson Health System, The Renfrew Center for Eating Disorders, Susan G. Komen South Florida, and University of Miami. For more information, visit www.weinbachgroup.com.

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