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Be Strong International Hires Miami Public Relations Firm To Expand Reach

The Weinbach Group Will Focus On Branding And Increasing Visibility For Non-Profit Serving Teens And Young Adults
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February 15, 2017

MIAMI, Florida, February 15, 2017 The Weinbach Group, a leading Miami public relations firm with recognized expertise in the non-profit sector, announced today that it was selected by Be Strong International to serve as the organization's marketing communications firm. The Weinbach Group will refine Be Strong's branding, develop communications materials, and expand its reach to public schools and churches, where it delivers educational workshops focused on building healthy relationships. Be Strong won a capacity-building grant from The Children's Trust, and a portion of the proceeds will finance its marketing program and help dramatically expand the non-profit's impact.

Be Strong International, which celebrates its 25th anniversary this year, uses an evidence-based curriculum to teach adolescents about sexual risk avoidance, financial literacy, and educational and career success. It was nominated as a best practices program for addressing risky behaviors, and delivers educational programing to more than 1500 students within Miami-Dade and Broward public school each year. Mrs. Althea McMillan, a Miami-Dade County Public Schools teacher, founded the organization.

"Be Strong International has a long history of making a positive impact in the lives of South Florida's young people," said Michelle Shirley, executive director of Be Strong International. "Now, with The Weinbach Group on our team, we anticipate reaching far more students through our public schools programming as well as through our initiative among faith-based institutions."

The Weinbach Group began as a Miami public relations firm, but has since earned accolades for its success marketing non-profit organizations, including The Miami Foundation, the Children's Bereavement Center, and The Renfrew Center Foundation for Eating Disorders. In recent years, the firm has also been recognized for its outstanding medical advertising. In fact, the company made news in 2016 for sixteen wins in the Healthcare Advertising Awards, one of the nation's largest and most-respected healthcare marketing contests.

"Be Strong International makes a real difference in our community," said Daniel Weinbach, president and CEO of the Miami ad agency. "We're proud to partner with such a highly respected non-profit, and we look forward to growing Be Strong International's impact through our efforts."

About The Weinbach Group
The Weinbach Group, now in its 30th year, consistently ranks among South Florida's top advertising, public relations, and marketing firms. It serves clients in a range of industries, and has particular renown as a healthcare advertising agency. The firm is nationally recognized for its work on behalf of clients including The Renfrew Center for Eating Disorders, University of Miami School of Medicine, and Jackson Health System. For more information, visit