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Miami Healthcare Marketing Firm Wins Medicare Insurance Account

The Insurance Trust For Delta Retirees Hires The Weinbach Group As Agency Of Record
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April 09, 2019

The Weinbach Group, a Miami-based healthcare advertising agency, was selected to develop and execute advertising and marketing campaigns for the Insurance Trust for Delta Retirees, a non-profit organization created to serve the insurance needs of former Delta Air Lines employees. The Trust offers group health insurance products for Delta retirees, spouses, survivors, and pensioners age 65 and older.

The Board of Directors for the Insurance Trust for Delta Retirees selected the healthcare marketing firm for its long track record of successful campaigns on behalf of managed care plans as well as for its understanding of the complexities and regulatory requirements associated with promoting Medicare products. In addition to the Board of Directors, EPIC Insurance Brokers and Consultants, the insurance broker for the Trust, also participated in the selection of the Miami ad agency.

The Weinbach Group will handle all of the marketing and communications required to attract new customers as well as retain the Trust's 25,000 current members. Given the Trust's narrow focus on Delta Air Lines retirees, The Weinbach Group will use innovative, highly targeted marketing strategies to reach the niche audience. In addition to conventional marketing approaches used by Medicare plans during the Annual Enrollment Period, or "AEP," The Weinbach Group will rely heavily upon digital advertising and social media platforms for its campaigns on behalf of the Trust.

"As a non-profit organization serving the needs of Delta retirees, we face unique marketing challenges," said Myron Coxe, chairman of the Board of Directors for the Insurance Trust for Delta Retirees. "The Weinbach Group has the highly specialized skillset to reach our audience. Plus, its team understands the nuances and regulations to market Medicare products. Already, the agency has produced more powerful, more effective materials for our sales efforts."

"It's hard to find an agency with more relevant healthcare marketing experience," said Chris Clark, principal and senior vice president of EPIC. "The Weinbach Group's ability to hit the ground running, means we can maximize enrollment opportunities for the Trust's plans without missing a moment of opportunity."

For more information on The Weinbach Group, please contact Meieli Sawyer at 305-668-0070 or msawyer@weinbachgroup.com.

About The Weinbach Group
The Weinbach Group, now in its fourth decade of business, consistently ranks among South Florida's top advertising, public relations, and marketing firms. It serves clients in a range of industries, and has special expertise working with healthcare organizations. Notable clients have included The Renfrew Center for Eating Disorders, HCA, University of Miami School of Medicine, and Jackson Health System.