Miami Healthcare Advertising Agency Maintains Winning Streak In National Competition
May 19, 2020The Weinbach Group, a nationally recognized healthcare marketing firm, scored multiple wins in the 37th Annual Healthcare Advertising Awards, the largest healthcare advertising awards competition in the country. The contest's esteemed panel of healthcare marketing specialists reviewed each entry for creativity, effectiveness, design quality, and overall impact; and as in years past, the competition in each category was fierce – attracting more than 4,000 entries from hundreds of ad agencies and in-house marketing departments for healthcare enterprises.
This year, the healthcare advertising agency added nine more wins to its collection of more than 100 awards, including two gold awards: one for its brand launch of the prescription drug Xepi and one on behalf of Physicians Dialysis, a national network of dialysis clinics. It also won awards for entries submitted for other healthcare clients, including Genuine Health Group, the Insurance Trust for Delta Retirees, and The Renfrew Center for Eating Disorders. The Miami ad agency won for entries in multiple categories from direct mail and brochures, to social media campaigns.
"Our creative team of copywriters, art directors, and programmers bring unequaled healthcare marketing expertise to the table," said Daniel Weinbach, president and CEO of The Weinbach Group. "When you've worked with such a broad range of healthcare organizations, and you have such a thorough understanding of the industry, as our firm does, you're able to develop creative output that stands head and shoulders above other work. And the Healthcare Advertising Awards gives us a platform to demonstrate that expertise to the world."
The Weinbach Group, which is in its fourth decade of business, recently began working with MAXhealth, a network of primary care medical centers in multiple communities on Florida's west coast. MAXhealth selected The Weinbach Group, in part, for its award-winning work, as well as for its overall approach to healthcare public relations. Already, the firm has demonstrated success helping MAXhealth quickly develop a communications strategy to migrate thousands of patients to its telehealth platform following the COVID-19 outbreak.
The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, which covers all aspects of healthcare marketing, advertising, and strategic business development. The contest, in its 37th year, attracted 4,200 entries from agencies nationwide. In addition to gold, silver, and bronze awards, judges awarded a small panel of entries "Best In Show."
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About The Weinbach Group
The Weinbach Group, now in its fourth decade of business, consistently ranks among South Florida's top advertising, public relations, and marketing firms. The agency serves clients in a range of industries, and has special expertise working with healthcare organizations. Notable clients have included ChenMed Senior Care, The Renfrew Center for Eating Disorders, HCA, University of Miami Miller School of Medicine, and Jackson Health System.