Leading Miami Healthcare Advertising Agency Welcomes National & Local Clients

December 18, 2019

The Weinbach Group, a nationally recognized healthcare marketing firm, announced today it added two new provider organizations, ChenMed Primary Care Centers and Kreative Kids Therapy, to its client roster. Both companies sought the Miami-based healthcare advertising agency for its expertise handling communications programs for companies in the health and medicine sector. In addition, the two new clients recognized The Weinbach Group for its unique ability to develop campaigns that reach multiple market segments, including prospective patients, physicians, and other referring professionals.

ChenMed owns and operates more than 50 primary care health centers in nine states. The company initially engaged the Miami ad agency to handle advertising for its South Florida clinics operating under the Chen Senior Medical Center brand, as well as its new facilities in Palm Beach County, which operate under the Dedicated Senior Medical Center brand. In addition, The Weinbach Group will be handling a major physician recruitment initiative for ChenMed.

"ChenMed's unique approach to value-based care has propelled the growth of our company," said Alison Leon, managing director of marketing for ChenMed. "To keep pace with our rapid expansion, we're about to hire as many as 150 primary care physicians. We need an advertising agency that understands healthcare inside out. The Weinbach Group knows how to reach doctors here in Florida and throughout the nation."

Kreative Kids Therapy, which provides therapeutic interventions for children with developmental delays, likewise sought The Weinbach Group's healthcare marketing know-how as well as the agency's healthcare public relations experience. Doral, Fla.-based Kreative Kids Therapy provides hundreds of children and families with speech, occupational, and physical therapy. It recently opened a new location in Pinecrest, and The Weinbach Group's advertising will play an instrumental role in the company's patient growth efforts. In addition, the firm will develop communications aimed at developing and solidifying referral relationships with pediatricians, neurologists, psychiatrists, and psychologists.

For Kreative Kids Therapy, The Weinbach Group anticipates focusing heavily on digital marketing, and it plans to launch contemporaneous campaigns in English and Spanish.

About The Weinbach Group
The Weinbach Group, now in its fourth decade of business, consistently ranks among South Florida's top advertising, public relations, and marketing firms. The agency serves clients in a range of industries, and has special expertise working with healthcare organizations. Notable clients have included The Renfrew Center for Eating Disorders, Hospital Corporation of America (HCA), the University of Miami Miller School of Medicine, and Jackson Health System.