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Florida Healthcare Marketing Firm Wins Big on Behalf of Jackson Health System
The Weinbach Group Wins In Seven Categories At 31st Annual Healthcare Advertising Awards
July 11, 2014MIAMI, Florida, July 8, 2014 -- The Weinbach Group, a leading Miami ad agency, won multiple honors in the 31st Annual Healthcare Advertising Awards, a national competition, run by Healthcare Marketing Report that attracts more than 4,000 entries, reinforcing the company's reputation as a powerhouse among healthcare-focused firms. The healthcare advertising agency won most of this year's awards for work created on behalf of Jackson Health System, home to the largest public hospital in the U.S. The winning projects included newspaper ads, direct mail, brochures, online advertising, and a large-scale indoor promotion -- a colorful, life-sized installation inside the elevators at Jackson's pediatric hospital, Holtz Children's.
The ads expanded upon Jackson's "Miracles Made Daily" campaign, which The Weinbach Group developed after winning a competitive bid in 2012 to become Jackson's agency of record.
"Our advertising is another example of how Jackson is changing course toward a brighter future," said Matthew Pinzur, Associate Vice President of External Affairs at Jackson Health System. "The 'Miracles Made Daily' campaign, developed by The Weinbach Group, speaks to the extraordinary treatment that takes place here every day. Medical successes that would be front-page news at any other hospital are commonplace at Jackson."
In addition to wins on behalf of Jackson, the agency won recognition for medical advertising it created on behalf of Tribeca Medaesthetics, a Miami Beach-based ambulatory surgery center catering to cosmetic surgeons.
The Weinbach Group has participated in the competition sponsored by Healthcare Marketing Report for nearly ten years and has won in nearly every category it has entered, from billboards to television commercials. The Weinbach Group also received nods from the Addy Awards, Communicator Awards, and Aster Awards in recent years.
"We're proving that healthcare marketing is far from boring. It can be playful, modern, and attention-getting while advancing clients' marketing goals," said Daniel Weinbach, president and CEO of the healthcare ad agency.
About The Weinbach Group:
The Weinbach Group, now in its 27th year of business, ranks as one of South Florida's top marketing and PR companies. As a healthcare marketing firm, it has been nationally recognized for its work on behalf of clients including Jackson Health System, The Renfrew Center for Eating Disorders, Susan G. Komen Foundation, and University of Miami. For more information, visit www.weinbachgroup.com.