Healthcare Marketing Firm Dominates National Advertising Competition
The Weinbach Group's Advertising for Jackson Wins More Awards Than Any Hospital or Health System in Florida
MIAMI, FL - June 7, 2016 - The Weinbach Group, a leading Miami public relations firm and healthcare advertising agency, announced it racked up sixteen wins in the 33rd Annual Healthcare Advertising Awards, one of the nation's oldest and most-respected healthcare marketing contests. The Weinbach Group serves as agency of record for Jackson Health System, the largest public hospital system in the U.S., and its out-of-the-ordinary work for Jackson won more awards than any hospital in Florida. In addition, the healthcare marketing firm won recognition for projects it created for other industry clients, including TopLine MD.
The Miami ad agency won three gold and four silver awards in highly competitive categories including print (newspaper and magazine), online, and outdoor advertising. A number of the awards were associated with the agency's campaign for Jackson's maternity program. Earlier this year, the same campaign earned national recognition from healthcare industry media for its novel approach that compared a hospital maternity unit to a hotel spa.
"The maternity campaign created by The Weinbach Group has generated a great deal of attention, and our inquiries for maternity services have increased concurrently," said Adam Taylor, director of creative and brand integrity at Jackson Health System.
The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, which covers all aspects of healthcare marketing, advertising and strategic business development. The competition recognizes outstanding entries based on creativity, message effectiveness, consumer appeal, graphic design, and overall impact.
"We've won in excess of forty awards in this contest over the years," said Daniel Weinbach, the agency's president and CEO. "The awards certainly reflect our creativity and high quality work; however, the best measure of our performance is the durability of our client relationships, some of which exceed twenty years!"
To take a look at our award winning submissions, click here.
About The Weinbach Group
The Weinbach Group, which will celebrate its 30th anniversary next year, consistently ranks among South Florida's top advertising, public relations and marketing firms. It serves clients in a range of industries, with special emphasis on the healthcare industry. The firm has been nationally recognized for its work on behalf of clients including Susan G. KomenŽ South Florida, The Renfrew Center for Eating Disorders, and Jackson Health System. For more information, visit www.weinbachgroup.com.