Florida-Based Health Technology Company Hires Healthcare Marketing Firm
November 18, 2014MIAMI, Florida, November 18, 2014 – The Weinbach Group, a marketing communications firm with special expertise in healthcare-related public relations and advertising, announced today that Medytox Solutions, Inc. (MMMS: OTCBB), selected the Miami public relations firm to help build industrywide recognition for the West Palm Beach-based health technology company. Medytox, which has recently completed a number of strategic acquisitions, including the purchase of an electronic health records company, anticipates continued M&A activity into 2015. It will utilize The Weinbach Group to raise visibility among prospective targets for acquisition, capital sources, and industry decision makers who use services provided by Medytox' family of companies.
Medytox specifically sought a healthcare marketing firm, so The Weinbach Group was a logical choice given its more than two decade history working with companies in nearly all facets of the healthcare industry. "Our approach is to identify 'best of breed' partners," said Seamus Lagan, president and CEO of Medytox. "So when it came time to pick a marketing communications firm, we wanted a company that understood the complexities of our industry. We also needed a company that could hit the ground running without having to learn about the niche markets we serve."
While many clients hire The Weinbach Group as a healthcare advertising agency, the firm's roots lie in public relations, investor relations, and financial communications. "My dad started our shop after a quarter-century career as a publicist and investor relations professional," said Daniel Weinbach, president and CEO of The Weinbach Group. "With Medytox, we'll have the chance to work with media that reach the financial and business communities, as well as media focused on healthcare companies and providers who use the products and services that Medytox delivers.
The Weinbach Group has worked with many businesses that serve the technology needs of the healthcare industry, including other electronic medical records and diagnostic testing companies. In addition, it has more than two decades experience serving managed care plans, hospitals, and health systems. It currently handles Jackson Health System's marketing and advertising, for which it developed the award winning "Miracles Made Daily" campaign.
About The Weinbach Group:
The Weinbach Group, now in its 28th year of business, ranks as one of South Florida's top marketing firms and was recently named among the region's Top 100 Small Businesses. The firm provides advertising, public relations, and strategic marketing counsel to companies and organizations of all types. Clients include Jackson Health System, The Renfrew Center for Eating Disorders, Susan G. Komen® South Florida, Susan G. Komen® Miami/Ft. Lauderdale, The Miami Foundation, and Pivot Physical Therapy. For more information, visit www.weinbachgroup.com.