Articles About Healthcare Marketing

June 17, 2016

By: Marianne Aiello As Seen In Health Leaders Media Article Published May 11, 2016 Consumerism is playing an increasingly important role in healthcare, and maternity service lines are no ...

May 12, 2016

By Adam C. Uzialko As seen in Business News Daily Article published April 25, 2016 Building a strong referral network is a critical aspect of ensuring your medical practice is a success. ...

April 28, 2016

Article Published: March 2016 The pros over at Strategic Health Care Marketing recently interviewed Daniel Weinbach, president and CEO of his namesake Healthcare Marketing Firm, The Weinbac...

February 12, 2015

Recently, reporter Lisa Ellis of Strategic Health Care Marketing interviewed Daniel Weinbach, the principal of his namesake healthcare marketing firm, The Weinbach Group, as well as a number o...

October 30, 2014

By Daniel Weinbach President & Chief Operating Officer, The Weinbach Group, Inc., Miami FL As seen in Healthcare Marketing Report Thirty years ago, most professional marketers and healthc...

February 04, 2014

By Alyssa Mattero from Perfect Search Media A strong medical marketing strategy should differentiate from strategies of other industries. The differences don't need to be drastic, in fact, ...

January 22, 2014

as seen on examiner.com Medical practices like dermatologists, chiropractors and dentists face a unique set of marketing challenges. There are long, incompressible medical terms, mountains ...

May 15, 2012

Written by Sabrina Rodak Beckers Hospital Review - Business & Legal Issues For Health System Leadership Physician referrals are a key component of hospitals' and health systems' patient vo...

April 07, 2011

By: Laura Dyrdra As Seen In Becker's Orthopedic, Spine, and Pain Management Review Article Published April 7, 2011 Direct-to-patient marketing of orthopedic services can be challenging, y...

September 17, 2010

By: Rachel Fields As Seen In Becker's Hospital Review Article Published September 17, 2010 As increasing patient volume becomes tantamount to staying financially viable, hospitals must th...