South Florida Marketing Firm Among Companies Selected For 14 Billion Dollar Veterans Administration Contract

The Weinbach Group Will Work On Advertising, Public Relations, And Marketing Communications Projects For The VA

The Weinbach Group announced today that it is among a select group of companies that will participate in the U.S. Department of Veterans Affairs (VA) Integrated Healthcare Transformation (IHT) 2.0 contract. The 10-year, $14 billion initiative is designed to improve healthcare delivery for veterans across the nation. The VA awarded the IHT 2.0 contract to nine prime contractors – or teams – all of which are Service-Disabled Veteran-Owned Small Businesses (SDVOSBs), and The Weinbach Group is part of the Rios Partners team.

The VA's IHT 2.0 initiative covers 61 "capability areas" from health informatics to business enablement. As a nationally recognized healthcare marketing firm, The Weinbach Group will focus on marketing and communications-related capability areas, such as medical advertising, media planning, healthcare public relations, video and film production, and graphic design – all with the aim of improving healthcare for veterans and their families.

“This is an important milestone for our agency,” said Daniel Weinbach, president and CEO of The Weinbach Group. “The communications requirements of the VA’s Integrated Healthcare Transformation 2.0 contract align perfectly with our healthcare marketing expertise. More importantly, this initiative will give us the opportunity to improve the health and well-being of our nation's veterans. We’re honored to be among the 107 small businesses that comprise the Rios Partners team.”

The IHT 2.0 contract opens the door for The Weinbach Group to compete for a wide range of VA projects over the next decade. The VA, which is the second largest agency in the federal government, second only to the Department of Defense, is expected to initiate hundreds of initiatives in those areas relevant to the Miami ad agency’s expertise, such as digital advertising and strategic communications to advance public health campaigns. These opportunities align directly with the agency’s strengths and decades of experience in healthcare-focused marketing.

For more than 40 years, The Weinbach Group has been recognized for its award-winning work in healthcare communications, supporting organizations ranging from hospitals and health systems to managed care organizations to foundations and non-profits. The firm’s selection as part of the Rios Partners team underscores its standing as one of the nation’s leading healthcare marketing agencies.

For more information about The Weinbach Group, or to schedule an interview, please contact Meieli Sawyer at (305) 668-0070 or msawyer@weinbachgroup.com.

About The Weinbach Group

The Weinbach Group, now in its fourth decade of business, consistently ranks among South Florida’s top advertising, public relations, and marketing firms. The agency serves clients in a range of industries and is best known as a healthcare marketing firm. Notable clients have included Mount Sinai Medical Center, ChenMed Senior Care, The Renfrew Center for Eating Disorders, HCA, University of Miami Miller School of Medicine, and Jackson Health System.