These Influential Providers Have Unique Communication Preferences It's no secret the U.S. health system faces an acute shortage of physicians . From increasing administrative burdens, to declining reimbursements, to job burnout, doctors are leaving the profession, and not enough new recruits are filling their spots. Fortunately, patients have not been left in a complete void amid the seemingly unending shortage. A new breed of providers has risen to the challenge of deliverin

The healthcare industry is continually evolving, and with those changes come new challenges for those of us involved in healthcare marketing. From shifting privacy guidelines to a boiling political climate, healthcare marketers find themselves at the crossroads of change that affects how we do business. In this piece, we will reveal the five biggest healthcare marketing challenges for 2024. Don't worry, we will also give you guidance on how to effectively navigate these healt

At our Miami ad agency , we have long held the view that social media marketing is just like any other form of marketing, albeit with its own set of best practices that apply to messaging and placement. Conversely, we would argue that organic social media content generation fits more neatly in the category of public relations or publicity. So when someone contacts our healthcare marketing firm and says things like "we really want to do more social media," we clarify that wh

At our Miami ad agency we've been creating and placing online advertising for more than a decade. It started with a Google AdWords...

Over the past dozen-and-a-half years, the media landscape has changed dramatically, and it's continuing to change by the minute. Along with it, public relations – as it once was – has changed dramatically as well. At our Miami public relations firm we rarely spend our days as publicists or press agents. Instead, today's PR people are content creators, influence peddlers, and even advertisers. Expansion of the digital universe has resulted in more media outlets than ever bef

We frequently sit in new-business meetings with prospective clients, and they lecture about the importance of social media. They tout its magical powers to drive inquiries and convert leads to paying customers. "We really want to focus on social media and digital marketing . Can you do that?" We typically answer them with advice they don't want to hear, "You know, we're not so sure your fill-in-the-blank-highly-technical-business-to-business-company is going to attract a whol