Digital Advertising Is So Awesome (And A Little Scary)
At our Miami ad agency we've been creating and placing online advertising for more than a decade. It started with a Google AdWords...
Healthcare Marketing Under The Cloud Of Uncertainty
No one knows for certain what will come of the House version of the American Health Care Act. Will it survive the Senate? Will it fade...
How To Know It's Time To Update Your Brand
In our last blog, we wrote about our own agency's decision – after 30 years – to update our logo. You see, in our role as a healthcare...
Practicing What We Preach: A Marketing Firm Updates Its Brand
When a client hires us as its marketing communications firm , we almost always start the onboarding process with a discovery session...
Marketing Healthcare Services Based On Price
You don't have to be a retail expert to know that price drives consumer decision making. After all, who doesn't love a sale? However,...
Healthcare Marketing Is Only Half Of It
In a recent blog post, we shared an anecdote about a campaign that our healthcare advertising agency launched on behalf of a favorite...
Open Enrollment For Obamacare Is Here, But Where Are The Ads?
Whether you represent a Medicare Advantage Plan or not, if you work for a healthcare advertising agency , you're likely aware that the...
Healthcare Marketing Firm Weighs In On Obamacare Advertising
For those who don't go to work every day at a healthcare advertising agency , you may not have noticed there's a booming new advertising...
Pay Per Click Advertising Is Not A Do-It-Yourself Process
In addition to our pay per click advertising business, our agency provides full service advertising and marketing communications programs...
Search Engine Optimization Can't Replace Paid Online Advertising
I frequently speak to fellow business people who tell me that they don't use per click advertising because it's "too expensive." Instead,...









