Digital Advertising Is So Awesome (And A Little Scary)
At our Miami ad agency we've been creating and placing online advertising for more than a decade. It started with a Google AdWords...
Healthcare Marketing Under The Cloud Of Uncertainty
No one knows for certain what will come of the House version of the American Health Care Act. Will it survive the Senate? Will it fade...
How To Know It's Time To Update Your Brand
In our last blog, we wrote about our own agency's decision – after 30 years – to update our logo. You see, in our role as a healthcare...
Practicing What We Preach: A Marketing Firm Updates Its Brand
When a client hires us as its marketing communications firm , we almost always start the onboarding process with a discovery session...
Marketing Healthcare Services Based On Price
You don't have to be a retail expert to know that price drives consumer decision making. After all, who doesn't love a sale? However,...
Healthcare Marketing Is Only Half Of It
In a recent blog post, we shared an anecdote about a campaign that our healthcare advertising agency launched on behalf of a favorite...