What Makes A Great
Advertising Agency?
Great Creative And Even Better Client Service
We understand that when clients hire an advertising or public relations firm, clients want high quality deliverables and measurable results. In addition, and maybe even more important, they want – they need – attentive, responsive client service. More specifically, The Weinbach Group's philosophy rests on three principles:
"MARKET-NEEDS" MESSAGING.
Instead of focusing on our clients' features, we focus on the benefits they provide to their customers and clients. We create messages based on what the audience cares about. Then, we apply this "market-needs" messaging to an integrated mix of tactics to most rapidly, most efficiently, and most effectively achieve client goals – using identifiable measurements.
CLIENT-CENTRIC SERVICE ORIENTATION
Clients are more than companies or organizations. They are made up of people. So, in the day-to-day course of our work, we always stay mindful of the people within our clients' organizations and what they need to do their jobs. That means we pay special attention to turnaround time, respecting clients' budgets, measuring results, and recognizing the politics of their internal circumstances. Above all else, we provide flexibility.
INTEGRITY
Successful client relationships require confidence, and confidence requires integrity. Over the course of almost 40 years in business, The Weinbach Group has earned a reputation for applying a principled approach to the advertising, public relations and marketing communications services we provide. We do so because it's in our nature, and we do so because it's good business. In fact, we believe "integrity" is one of the most important factors that has led to an average client tenure of nearly a decade!
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We extend this philosophy to our staff by carefully recruiting like-minded professionals and by providing ongoing mentoring to keep the philosophy pervasive in our day-to-day operations and our work product.