Public Relations, Publicity, And Earned Media
Good Performance, Publicly Appreciated
"We need public relations." Prospective clients say this all the time, but what does it mean? The term "public relations" has morphed into one of those vague business phrases that has a different meaning, depending upon who you ask.
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Some folks think of public relations as publicity, and that's an absolutely fair definition. It's certainly one of the services we provide to our clients, and at The Weinbach Group we do it well. As Public Relations specialists, we’ve scored literally thousands of media hits over the course of our almost four-decade history, whether it’s local publicity in cities like Miami, Chicago, New York, Los Angeles, or Dallas, or if it’s launching nationwide and international PR campaigns.
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However, when it comes to defining public relations, we have a broader view than publicity generation or earned media coverage.
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Our definition of public relations dates back to our firm's founder, Phil Weinbach, and his early days in the business working with industry pioneers like Al Fleishman, Bob Hilliard, and John Graham. For Phil, public relations is "good performance, publicly appreciated."
News Sites, Podcasts, Blogs, Oh My!
Today, we have more ways of making sure our clients' good performance gets the public appreciation it deserves. Thanks in part to the advent of new media and user-generated content, like social media, public relations has become a more powerful communications tool than ever before. And at The Weinbach Group, we leverage every communications channel to advance our clients public relations goals.
What To Look For
In A Public Relations Firm
The days of blasting press releases off to the media and hoping for coverage are long gone. In today’s world, Clients need an public relations firm that can spread the word about their organizations through a variety of tactics, including traditional wires, grassroots pitching, and utilizing technology and resources that only come with decades of experience.
At The Weinbach Group our public relations team has the resources and expertise to meet all our clients’ PR needs, including:
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Award-winning writing skills and subject area expertise
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Relationships with journalists
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Social media prowess
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​​Knowledge of integrated marketing
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Exclusive, subscription-based access to media contacts
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Marketing automation tools
Learn more about our philosophy of integrated marketing and our unique process.
Public Relations Services
At The Weinbach Group, our public relations services include:
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Publicity generation
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Social media content planning and content creation
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Social media monitoring
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Media relations (handling media inquiries)
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Reputation management
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Crisis communications​​
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​Content marketing (blogs, articles, whitepapers)
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Thought leadership
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Video storytelling
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Public opinion campaigns
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Investor relations and financial public relations
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Booking speaking engagements
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Arranging podcast participation
