Miami PR Firm Quoted In Forbes About Crisis Communications

Daniel Weinbach, president and CEO of nationally recognized healthcare advertising agency and public relations firm, The Weinbach Group, was recently quoted in Forbes, where he addresses critical importance of alignment between legal and public relations teams during business crises.

Read the full article here: “How Legal And PR Teams Can Work Together In A Business Crisis”

The Forbes article by Edward Segal explores the challenges companies face when legal and PR teams operate in silos during crises. Specifically, he explains how misalignment can lead to mixed messages, delayed responses, and increased risk, underscoring the need for early coordination, joint planning, and clear communication between disciplines. Mr. Weinbach, whose Miami public relations firm, has provided crisis communications advisory services since its founding in 1987, shared his perspective on the distinct roles of legal and PR when responding to crises.

“PR teams are defending the corporation in the court of public opinion, while attorneys focus on protecting legal arguments and minimizing liability,” Mr. Weinbach told Forbes.

His insight illustrates The Weinbach Group’s approach to crisis communications, which emphasizes understanding how corporate communications priorities are often synonymous with a company’s legal priorities. Recognizing this intersection can help clients navigate complex situations with clarity, confidence, and, most importantly, less conflict within the crisis communications team.

While The Weinbach Group is best known for its healthcare marketing expertise, the same crisis communications principles apply to any industry. By coordinating careful communication strategies with an awareness of legal considerations, organizations can deliver messages that are both thoughtful and impactful when it matters most.

The full article, “How Legal And PR Teams Can Work Together In A Business Crisis,” is available here.