Daniel Weinbach And Richard Klass Present At SHSMD Connections 2018 In Seattle Daniel Weinbach, president and CEO of The Weinbach Group, a Miami-based healthcare marketing firm , presented for the second year running at the Society for Healthcare Strategy & Market Development's "Connections" conference, this year held in Seattle, Washington. On Monday, October 8, Weinbach and co-presenter Richard Klass , co-founder of 2CY, addressed an audience of nearly 200 senior healthcar

President Of Healthcare Ad Agency, Presents "Pricing Strategy In A World Of Price Transparency" At American Hospital Association Conference Before an audience of strategy officers from some of the nation's most prominent hospitals and health systems, Daniel Weinbach, president and CEO of The Weinbach Group, a healthcare advertising agency , warned, "Price transparency is coming, and you need to determine how your organization will position itself in an era when cost will figu

In our last blog, we wrote about our own agency's decision – after 30 years – to update our logo. You see, in our role as a healthcare...

When a client hires us as its marketing communications firm , we almost always start the onboarding process with a discovery session...

You don't have to be a retail expert to know that price drives consumer decision making. After all, who doesn't love a sale? However,...

Article Published: March 2016 The pros over at Strategic Health Care Marketing recently interviewed Daniel Weinbach, president and CEO...