Weinbach Group Hires Meieli Sawyer As Communications Specialist
The Weinbach Group, a leading Miami advertising and public relations firm, recently added Meieli Sawyer to its team as communications specialist. In her new position, Ms. Sawyer will develop public relations campaigns, copy for advertising, and content for other marketing communications materials. "Meieli has extensive experience with public relations from a journalist's perspective, and she understands the approach that best works to establish client media coverage," said Da
The Best Business Advice of 2011
By: Jennifer Vishnevsky Business News Daily Contributor Looking for some inspiration for starting a business in 2012? BusinessNewsDaily interviewed hundreds of small business consultants and experts in 2011. They all had great pieces of advice for various aspects of your business. Here's some of the best pieces of advice from experts who can help you improve your business. The best time to enter a new market "is usually right after the first movers have failed and when you ha
Miami-Based Marketing Firm Wins Big In National Healthcare Advertising Awards Competition
The Weinbach Group's Work Wins University Of Miami Health System More Awards Than Any Other S. Florida Health Organization The Weinbach Group, a leading Florida-based advertising and marketing communications firm that specializes in healthcare marketing, announced today that it won six top honors – including three gold awards – at the 28th Annual Healthcare Advertising Awards. Sponsored by the industry publication Healthcare Marketing Report, the annual competition is the old
4 Tactics for Direct-to-Patient Marketing of Orthopedics
By: Laura Dyrdra As Seen In Becker's Orthopedic, Spine, and Pain Management Review Article Published April 7, 2011 Direct-to-patient...
4 Steps to Creating a Great Hospital Marketing Campaign
By: Rachel Fields As Seen In Becker's Hospital Review Article Published September 17, 2010 As increasing patient volume becomes...
A Healthcare Marketer's Guide For Surviving In A Bad Economy
By Daniel Weinbach Yes, we all agree that healthcare organizations should continue to market aggressively in the current economy. Yes, we all agree that a sustained marketing program will support the continued loyalty of existing audiences and will position your organization for growth as the recession turns into a rebound. Yes, we all agree that marketing is a revenue driver and that cutting marketing budgets is tantamount to damning your steam of new income. And yes, we all
Dispelling The Myths About Communicating With Physicians: Doctors Are People, Too!
By: Daniel Weinbach As Seen In Healthcare Marketing Report Article Published November 21, 2007 Healthcare marketing professionals almost...