Whether you represent a Medicare Advantage Plan or not, if you work for a healthcare advertising agency , you're likely aware that the...

For those who don't go to work every day at a healthcare advertising agency , you may not have noticed there's a booming new advertising...

The Weinbach Group, a nationally recognized healthcare advertising agency , won three gold awards in The Aster Awards' 2013 competition. The Aster Awards, hosted by Marketing Healthcare Today magazine, recognizes the nation's most talented healthcare marketing professionals for outstanding excellence in medical-related marketing. The Weinbach Group won for advertising it developed for Jackson Health Plans' Medicare Advantage Plan operated by Jackson Health System, the larges

The Weinbach Group, a leading Miami public relations firm and advertising agency, recently added Marilys Caraballo to its professional staff as director of client services. In her new position, Ms. Caraballo will serve as the lead team member on client accounts, execute marketing communications programs, and strategize with clients to implement campaigns. "Marilys knows exactly what it's like to work in a Miami ad agency . She's spent nearly ten years doing so. Plus she brin

Weinbach Group Wins Big On Behalf Of Jackson Health System In the 30th Annual Healthcare Advertising Awards, the largest and most widely respected healthcare industry marketing contest in the nation, The Weinbach Group of Miami demonstrated itself for the third year in a row as the Southeast's "go to" healthcare marketing firm. The Florida-based agency won nine awards, including gold in one of the most competitive categories. The competition attracts nearly 4,000 entries annu

In addition to our pay per click advertising business, our agency provides full service advertising and marketing communications programs...

I frequently speak to fellow business people who tell me that they don't use per click advertising because it's "too expensive." Instead, they focus 100% of their website marketing on search engine optimization because it's "free." I say "wrong!" First, let's be clear about what we're talking about. Pay per click advertising or PPC advertising as we frequently call it, consists of text and banner ads that serve (or display) to internet users based on the search terms they use

Written by Sabrina Rodak Beckers Hospital Review - Business & Legal Issues For Health System Leadership Physician referrals are a key...

The Weinbach Group, a leading South Florida advertising and public relations firm, recently added Perla Terzian to its professional staff where she'll serve as manager of client services. In her new position, Ms. Terzian will serve as the lead team member on client accounts, marshal agency resources on behalf of clients, and contribute to her clients' marketing communications programs and strategies. "Perla has more than a decade of experience managing client relationships in