By: Rachel Fields As Seen In Becker's Hospital Review Article Published September 17, 2010 As increasing patient volume becomes...

By Daniel Weinbach Yes, we all agree that healthcare organizations should continue to market aggressively in the current economy. Yes, we all agree that a sustained marketing program will support the continued loyalty of existing audiences and will position your organization for growth as the recession turns into a rebound. Yes, we all agree that marketing is a revenue driver and that cutting marketing budgets is tantamount to damning your steam of new income. And yes, we all

By: Daniel Weinbach As Seen In Healthcare Marketing Report Article Published November 21, 2007 Healthcare marketing professionals almost...