HOSPTIAL & HEALTH SYSTEM MARKETING
Bringing A Legacy Medical Center Into The Digital Marketing Age
Mount Sinai Medical Center
Mount Sinai is South Florida’s largest independent, not-for-profit health system and has a history that stretches back three-quarters of a century. It has earned national recognition for excellence in multiple service lines, including ranking among the top hospitals in the U.S. However, despite the high quality of its medical care, the hospital had been slow to adopt contemporary healthcare marketing practices until they engaged The Weinbach Group.​
Since we began working with Mount Sinai, we have implemented a number of healthcare marketing campaigns, with great success:
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Launched the health system’s first foray into direct-to-patient social media paid advertising.​
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Supported the successful launch of a Medicare-reimbursed adult day care program (PACE), generating 100 leads per month for a budget of only $5,000.
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Helped increase social media followership by more than 65% from 20,000 to more than 33,000.
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