ARTS & CULTURE MARKETING
Building Audiences
For South Florida’s Cultural Treasures
Miami-Dade County Department of Cultural Affairs
The Weinbach Group won a competitive bid to become the advertising agency and public relations firm for the Miami-Dade County Department of Cultural Affairs. The government department includes a number of arts programs, as well as performance venues, including the 900-seat Dennis C. Moss Cultural Arts Center in South Miami-Dade and historic Miami-Dade County Auditorium.
​
Following the pandemic, many of the department’s programs experienced dwindling participation, and audiences at performances were a fraction of their pre-pandemic levels.
The Weinbach Group treated each program and venue as a separate client, creating unique marketing programs for each, that delivered outstanding results:​
-
​Dramatic increases in ticket sales for all performance venues.
​​
-
Shifted advertising spending to the most efficient media types, including a dramatic increase in the use of digital advertising and a reduction in conventional media types.
​​
-
Applied a disciplined approach to measuring return on investment, resulting in big savings by optimizing high performing campaign elements and eliminating non-performers.
​​
-
Developed campaigns to grow lists of high-affinity audiences, allowing for low-cost email campaigns.
​​
-
Launched a national brand for sensory inclusivity on behalf of “All Kids Included,” which seeks to expand cultural arts programming opportunities for children with physical and emotional differences.
Ready For Your Own Success Story
Connect With Us Today!