HEALTHCARE TECHNOLOGY & ENTERPRISE SERVICE PROVIDERS
Clear Positioning Yeilds
Measureable Results
HealthLink Dimensions
Atlanta-based HealthLink Dimensions selected The Weinbach Group as its healthcare marketing agency in 2022 to help the company grow revenue from pharmaceutical and hospital clients. These clients, as well as their healthcare marketing agencies, look to HealthLink for its massive database of physicians, nurse practitioners, and PAs.
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During our engagement, we worked to bring greater clarity to the company’s business model, simplifying messaging so that prospective customers knew precisely what HealthLink Dimensions did: support provider-facing marketing programs by supplying hard-to-find data about these healthcare providers.
Highlights of our work and successes for HealthLink includes the following:
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Website redesign and relaunch, including clear identification of the company’s audiences, more clarity surrounding its solutions, and more robust lead capture mechanisms.​
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Launch of aware-winning, lead-generating paid social media advertising campaigns.
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Launch of geo-fenced advertising to efficiently reach target audiences at industry conferences.
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Advanced use of landing pages and lead qualification tools.
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Expanded use of paid search advertising.
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Development of robust email campaigns, including a quarterly eNewsletter.
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Collaboration on original market research and promotion of that research to target audiences, generating hundreds of leads from A-list account prospects.
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