Across The Nation, Hispanic Advertising Is Smart Business
Hispanic Marketing Is More Than Just Translating Ads
Yes, more than half the employees of The Weinbach Group consider themselves Hispanic. Yes, nearly six million Hispanics call Florida home. And yes, 70% of our neighbors speak Spanish.
​
However, that's not why we dedicated this section of our website to Hispanic marketing. It's because The Weinbach Group believes the best kind of marketing reflects the wants, needs, culture, and character of our clients' audiences. And since the U.S. Latino population is almost 20%, that means we need to create marketing messages that resonate with Hispanic audiences.
​
This isn’t about translating English ads as an “afterthought.” It’s about focusing entire campaigns and strategies around this ever-growing and vibrant demographic.
Understanding The Culture
The staff at our agency includes Cuban-born Americans, American-born Cubans, Ecuadorians, Venezuelans, and even a few New Englanders. Each of them has unique cultural identities and dialectal differences that require specific messaging.
With this in mind, The Weinbach Group develops Hispanic marketing to reach our clients' audiences with the greatest precision possible. We do this by applying the following:
-
Dialectically-neutral Spanish for multi-ethnic Hispanic messaging
​
-
Dialectically-specific Spanish for targeted Hispanic messaging (Mexican, Central American, Caribbean, etc.)
​
-
Ethnically-sensitive photography and graphic art to reflect Hispanic diversity, including Afro-Caribbean audiences
​
-
Cultural awareness about the importance of family among older Hispanic audiences
​
-
Recognition of generational differences for reaching Hispanic millennials and youth audiences, including digital marketing
Media Contacts That Matter
From earned media coverage to paid advertising, the team at The Weinbach Group can get our clients' messages in front of their audiences. We have established contacts with regional, national, and international Spanish-language outlets to find the perfect fit – at the perfect price – to reach our clients' target market.