Digital Marketing And Advertising Specialists
The Digital Ad Revolution:
From Healthcare
To Entertainment To Non-Profits
Online advertising is here to stay but there is no ‘plug-and-play’ one-size-fits-all solution. Our comprehensive digital marketing services give clients more ways to reach their audiences than ever before. And we have the tools and expertise to reach those audiences with the most precise targeting possible, thereby spending our clients’ money far more efficiently.
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We treat digital marketing as part of a "greater whole." That means we use digital marketing tools – usually in combination with conventional marketing – to achieve consistent branding and to rapidly achieve our clients' desired goals...from lead generation, to online visibility, to social influence.
The Key To Great Digital Marketing Strategy
So what makes The Weinbach Group better at digital marketing than other agencies?
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For starters, we run our digital marketing programs with people, not robots; and we apply the same thoughtful principles to our digital marketing campaigns as we apply to conventional campaigns. Our team of digital marketing professionals has thorough knowledge of current and evolving technology and how to best leverage that technology to deliver clients' messages. Our digital marketing team chooses the right digital platforms to meet each client’s specific circumstances.
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From location services and geo-targeting to behavioral dynamics, we put advanced technology to work to produce results. And our team is certified by all the major platforms, including Meta Ads Manager, Google Ads, Microsoft Ads, Reddit, Simpli.fi, and more!
Excellent Writing Skills Required
In addition to technological savvy, effective digital marketing requires masterful communications skills, and we've got that covered.
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Want to capture attention in 280 characters? Want to engage and connect with users? Want to convert website visitors into customers? Well, it starts with powerful, compelling messages tailored to the requirements of each digital marketing platform and written to capture the attention of each client’s unique audience. And that's what we do.
More Targeting. Less Waste
The most attractive thing about digital marketing is the unprecedented ability to precisely target audiences with specific messages tailored to those audiences’ unique circumstances.
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As a consumer, we've all seen companies target their digital ads based on our shopping behavior. (Yes, it's kind of creepy to see the same pair of shoes you looked at every time you go on the internet!) That's because targeting – or retargeting – works. And at The Weinbach Group, we use these and other targeting methods to reach your future clients and customers.
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In addition, to targeting people who visit your website, we can target ads to people who visited your competitors' websites. In addition, we can serve ads on social media platforms to your existing customers, to a list of prospective customers, or even to people who "look like" your customers.
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However, privacy guidelines – particularly in the area of healthcare marketing – along with technology designed to protect users’ identities means digital marketing experts like us need to stay ahead of the curve with advanced targeting knowledge.
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In this regard, we utilize analytics, artificial intelligence, and client-supplied data to precisely target digital messages to right audience.
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So why waste your marketing dollars when you can be laser-focused with every penny you invest?
Measure Everything
In addition to precise targeting, digital marketing also gives us the unequaled ability to measure marketing effectiveness and ROI.
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At The Weinbach Group, we create customized digital dashboards, so our clients can review the performance of their digital marketing programs in real time, 24 hours, seven days a week. Our dashboards pull performance metrics from every major advertising and social media platform including Google Analytics. Then, we format this data so it’s easy to understand, regardless of your level of digital marketing experience.
Digital Marketing & Social Media Advertising Services
Digital marketing changes fast, so our digital marketing services are constantly expanding and evolving to keep pace with technology and to keep pace with our clients' needs. What's on the menu for today? Take a look:
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Paid search advertising, also known as pay-per-click, PPC, or Google search (though we use other search engine advertising platforms as well)
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Search engine optimization (SEO)
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Content marketing
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Paid social media advertising, including boosted posts
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Email marketing
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Banner advertising
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Website development
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Behavioral, demographic, and geo-targeting
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Retargeting
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Custom audience creation
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Analytics and conversion rate optimization
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Video pre-roll
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Influencer marketing
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Programmatic advertising
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OTT/streaming video
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Streaming audio
