"Some of the ingredients for
good advertising
are decidedly
un-glam,
but the product sure is shiny!"
Meieli Sawyer
Director of Communications
Meieli oversees content and public relations for The Weinbach Group, supervising the development of clients' digital and traditional advertising, sales collateral, as well as online content, including website copy.
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She handles a range of marketing communications activities, including researching and monitoring clients' businesses, their competitors, and industries to identify and target opportunities. She is also responsible for managing the firm's public relations and publicity activities, supervising publicists and copywriters, as well as handling direct media outreach.
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Prior to joining The Weinbach Group more than a dozen years ago, Meieli worked as a freelance journalist specializing in lifestyle, entertainment, and business technology. A native New Englander, Meieli earned a Bachelor of Science in fashion design from Syracuse University and a master's degree from Western New Mexico University. Meieli is a member of the American Association of University Women (AAUW).