VALUE-BASED CARE
Building A Brand
From The Ground Up
Genuine Health Group
The Weinbach Group began working with Genuine Health Group in 2016 when one of its co-founders, Joe Caruncho, was still developing the concept for his new company.
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Today, Genuine Health Group is a leading value-based care enterprise that operates Accountable Care Organizations (ACOs) as well as a full-risk Management Service Organization (MSO). Our healthcare marketing firm has played a vital role in shaping Genuine Health’s identity, as well as helping it meet its business goals.
Our work has included the following:
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Developed corporate identity, including positioning, key messages, and all of the company’s sales support materials, including its website.​
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Obtained dozens of high-profile media hits from general business press, as well as healthcare industry verticals.​
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Helped earn credit as one of the nation’s leading Latin-owned businesses, including recognition by Latin Leaders Magazine’s Index 500.
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Launched email marketing campaign to recruit primary care physicians to join the company’s ACOs and MSO – currently more than 300 doctors.
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