Philosophy

Winning Accounts Is One Thing.

Keeping Them Is A Whole Different Ball Game.

We know what clients want when they search for an advertising or public relations firm. Well, we know what they think they want great creative and to "get their name out there." But what clients really want are results and great service. And that's what our philosophy is all about. More specifically, The Weinbach Group's philosophy rests on three principles:

1
"Market-needs"
messaging.
Instead of focusing on our clients' features, we focus on the benefits they provide to their customers and clients. We create messages based on what the audience wants. Then, we apply this "market-needs" messaging to an integrated mix of tactics to most rapidly, most efficiently, and most effectively achieve client goals.
2
Client-centric service
orientation.
Clients are more than organizations. They are comprised of people. So, in the day-to-day course of our work, we meet the needs of the people within our clients' organizations. That means we pay special attention to turnaround time, respecting clients' budgets, achieving goals and measuring results, and recognizing their internal circumstances. And above all else we provide flexibility.
3
Integrity.
Successful client relationships require confidence. And confidence requires integrity. Over the course of our 30-year operating history, The Weinbach Group has earned a reputation for applying a principled approach to the advertising, public relations and marketing communications services we provide. We do so because it's in our nature, and we do so because it's good business. In fact, we believe "integrity" is one of the most important factors that has led to an average client tenure of nearly a decade!

We extend this philosophy to our staff by carefully recruiting like-minded professionals and by providing ongoing
mentoring to keep the philosophy pervasive in our day-to-day operations and our work product.