Philosophy
Winning Accounts Is One Thing.
Keeping Them Is A Whole Different Ball Game.We know what clients want when they search for an advertising or public relations firm. Well, we know what they think they want – great creative and to "get their name out there." But what clients really want are results and great service. And that's what our philosophy is all about. More specifically, The Weinbach Group's philosophy rests on three principles:
1
"Market-needs"
messaging.
messaging.
Instead of focusing on our
clients' features, we focus
on the benefits they provide
to their customers and clients.
We create messages based on what
the audience wants. Then, we apply
this "market-needs" messaging to an
integrated mix of tactics to most
rapidly, most efficiently, and most
effectively achieve client
goals.
2
Client-centric service
orientation.
orientation.
Clients are more than organizations.
They are comprised of people. So, in
the day-to-day course of our work,
we meet the needs of the people within
our clients' organizations. That means
we pay special attention to turnaround
time, respecting clients' budgets,
achieving goals and measuring results,
and recognizing their internal
circumstances. And above all else we
provide flexibility.
3
Integrity.
Successful client relationships require
confidence. And confidence requires
integrity. Over the course of our 30-year
operating history, The Weinbach Group
has earned a reputation for applying
a principled approach to the
advertising, public relations and
marketing communications services we
provide. We do so because it's in our
nature, and we do so because it's good
business. In fact, we believe "integrity"
is one of the most important factors
that has led to an average client tenure
of nearly a decade!
We extend this philosophy to our staff by carefully recruiting like-minded professionals and by providing ongoing
mentoring to keep the philosophy pervasive in our day-to-day operations and our work product.
