Healthcare Marketing FirmSimply put, The Weinbach Group has a better understanding of the healthcare industry and more far-reaching healthcare marketing experience than any other healthcare marketing firm we know. And that's not just boasting. We have the credentials to make any healthcare marketing firm envious:
- Our healthcare marketing firm is the winner of more than 50 Healthcare Advertising Awards.
- We are the only healthcare marketing firm in South Florida that holds membership in the Society for Healthcare Strategy and Market Development, part of the American Hospital Association
- Our healthcare marketing firm has comprehensive knowledge of health reform and HIPAA laws
- Our healthcare marketing firm understands next generation healthcare delivery models, such as ACOs and Medical Homes.
- Our healthcare marketing firm has first-hand experience in nearly every sector of the healthcare industry, including:
- Marketing for hospitals and health systems
- Marketing for physicians, provider groups and physician networks
- Managed care marketing including Medicare Advantage plans, and marketing for health insurance carriers
- Marketing for mental health facilities
- Public health education, disease prevention and health information programs
- Marketing for physician practice management companies
- Marketing for developers of electronic health records software and services
- Marketing for medical billing companies
- Marketing for urgent care centers
- Marketing for business process outsourcing companies that serve the healthcare industry
- Marketing for diabetes care suppliers and manufacturers
- Pharmaceutical marketing
- Marketing for durable medical equipment
- The principals of our healthcare marketing firm have published articles and contributions in a number of healthcare marketing trade journals, including:
- "If You're Going To Use Outdoor Advertising, Use It Correctly" from Healthcare Marketing Report
- "10 Steps to Reaching Physicians" from Marketing Health Services (published by the American Marketing Association)
- "Strategies That Can Make or Break a Hospital's Physician Referral Efforts" from Becker's Hospital Review
"Dispelling The Myths About Communicating With Physicians: Doctors Are People Too!" from Healthcare Marketing Report
- "9 Considerations Hospitals Can't Overlook When Marketing Specialty Programs" from Becker's Hospital Review
- "4 Tactics for Direct-to-Patient Marketing of Orthopedics" from Orthopedic, Spine, and Pain Management Review
- "4 Steps to Creating a Great Hospital Marketing Campaign" from Becker's Hospital Review
Healthcare Marketing AgencyYes, we're a healthcare marketing agency, but we're more than that. The Weinbach Group is a full-service healthcare marketing firm, and we apply an integrated approach that includes public relations, event marketing, direct mail, paid search advertising, email marketing, collateral development, social media management, and advertising. We began more than 25 years ago as a PR firm, expanded services to become a full-service agency, and then in the past 15 years have refined our focus as a true healthcare marketing firm.
We've been recognized as a healthcare marketing firm that does superior work, and we have won numerous awards. In fact, in our niche, no other South Florida-based healthcare marketing firm has earned such a distinguished reputation.