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Want A Unique Perspective For
Your Marketing Program? Try
A Team With Unique Perspectives.

Cats and dogs living together (or working together)! At The Weinbach Group, we've recruited a diverse team of professionals that reflect the diversity of our community and our changing nation. Each person on our team brings a unique perspective, a unique experience, and most of all, unique ideas that make our clients' advertising and public relations programs stronger and more effective.

As multi-faceted as we are, the team working on your account shares similar values and a similar commitment to produce stellar results. Combining expertise with the written word (in many languages), graphic arts, and strategic communications, our team comes together to win for our clients.

"How do you eat an elephant?... One bite at a time."
Phil Weinbach Chairman

Phil has more than 35 years of communications experience, and he holds APR Accreditation from the Public Relations Society of America.

Immediately prior to establishing The Weinbach Group in 1987, Phil was Senior Vice President of Corporate Communications of CenTrust Savings Bank, and before that, for nearly eight years he was a principal marketing communications and public relations executive with Ryder System, Inc.

For more than six years, he was a member of the executive staff of Fleishman-Hillard, now, one of the world's largest PR firms. He also served as Director of Communications for the St. Louis Regional Commerce and Growth Association, headed the marketing communications program of the National Technical Institute for the Deaf at Rochester Institute of Technology, and handled technical communications for McDonnell Douglas Aircraft.

Phil earned his Master's degree in Public Relations from Boston University and his Bachelor's degree in English and Journalism from Washington University in St. Louis. He is a Past President of the Public Relations Society of America (PRSA) Miami Chapter, and served at the national level on PRSA's nominating and ethics committees. His work won the U.S. Industrial Film Festival's Creative Excellence Citation and the Council For The Advancement and Support of Education (CASE) Exceptional Achievement Award.

He has also served on the Boards of Directors of the Association of Public Corporations and Sunrise Community.

"If I knew as much as I think I know, I'd know everything."
Daniel Weinbach President, Chief Executive Officer

Daniel joined The Weinbach Group in 1994. Today he manages the strategic and operational direction of the company and continues to supervise much of the agency's client work. His efforts have resulted in long-lasting relationships with clients (an average of eight years) and have helped The Weinbach Group's clients achieve extraordinary growth. In addition to client success stories, he has been recognized for the outstanding work he has developed and managed, winning Addy Awards, Aster Awards, and three dozen Healthcare Advertising Awards. In fact, Daniel is regarded as a healthcare marketing expert, and his work has been published in numerous journals including the American Marketing Association's Marketing Healthcare Service, HealthLeaders Media and Healthcare Marketing Report. In addition, he has contributed articles about financial services marketing to Direct Marketing News.

Prior to joining The Weinbach Group, he was a Story Analyst with a division of Paramount Pictures in Hollywood, California and held positions at Metro Goldwyn Mayer (MGM) and at Chestnut Hill Productions.

He earned his Master of Fine Arts degree at the University of Southern California School of Cinema-Television and his Bachelor's degree in Organizational Management at the University of Michigan. He has been an active member of the South Florida philanthropic community having served on the University of Miami Citizens Board, the Young Leadership Council of the Greater Miami Jewish Federation, and Friends For Sylvester. He also serves on the Temple Beth Am Religious School Board.

"Advertising is the most fun you can have with your clothes on."
Perla Terzian Manager of Client Services

As manager of client services, Perla serves as the team leader for client accounts. In her role, she marshals agency resources to meet clients' marketing needs and helps develop their communications programs and strategies. She has more than a decade of experience managing client relationships in an agency environment – a track record that sets the stage for success.

Prior to joining The Weinbach Group, Perla was an account supervisor at Barrow & Beber Silverstein, where she developed high-end marketing campaigns for national clients with special emphasis on the real estate industry. She also worked as an account executive for Bernard Hodes Group.

A native of Miami, she earned her Bachelor of Science degree in mass communications from Florida International University, where she minored in marketing and photography.

"Next to doing the right thing, the most important thing is to let people know you are doing the right thing."
Yohanna Castellanos Manager of Client Services

As manager of client services for The Weinbach Group, Yohanna is responsible for maintaining day-to-day communication with clients, ensuring project guidelines are met, and successfully delivering approved marketing and media strategies. With nearly 6 years of experience in the field of marketing, public relations and account management, she believes that building open and strong client-agency relationships is the key to planning and executing effective campaigns.

Before joining The Weinbach Group, Yohanna served as the public relations and communications manager at GR8 Group, a leading high-end concierge agency focused on organizing exclusive sport, fashion and entertainment experiences. Her background also includes account service work at Creative Mindworks, a Miami-based advertising agency - with accounts specializing in healthcare, real estate and construction.

Born in Maracaibo, Venezuela and raised in Miami, Yohanna graduated from Florida International University where she earned a Bachelor of Science degree in mass communications, majoring in public relations with an area of concentration in speech communications.

"Paris is always a good idea."
Cristina Mas Manager of Client Services

Crissy Mas is a manager of client services at The Weinbach Group and assists with client projects and needs.

Prior to joining The Weinbach Group, Crissy served as the national Hispanic inclusion coordinator and the Florida Hispanic director for the 2012 Newt Gingrich presidential campaign. During that time, she managed a grassroots campaign in Florida that targeted the Hispanic vote, recruited volunteers, planned town hall meetings between Speaker Gingrich and Hispanic leaders, traveled the United States with Speaker Gingrich, and built coalitions such as Hispanic Women for Newt and Colombians for Newt. She also managed Hispanic-focused social media campaigns.

Crissy earned an MBA from the University of Miami and a Masters of Arts from The Catholic University of America.

"Some of the ingredients for good advertising are decidedly un-glam, but the product sure is shiny!"
Meieli Sawyer Director of Communications

Meieli contributes to clients' public relations programs as well as to the development of content for advertising, promotional material and other communications tactics at The Weinbach Group. Prior to joining the team, Meieli worked as a freelance journalist specializing in lifestyle, entertainment, and business technology.

A native New Englander, Meieli earned a Bachelor of Science degree from Syracuse University and studied at London College of Fashion and Mackenzie Presbyterian University in Sao Paulo, Brazil.

"When someone offers you chicken or fish, always go with the lasagna."
Jason Lopez Communications Specialist

Jason brings with him nearly a decade of experience from the world of communications. As a communications specialist for the Weinbach Group, Jason helps develop much of the creative content for our clients' needs whether it's advertising, newsletters, or broadcast ads.

Before joining the Weinbach Group, Jason was at iHeartmedia, where he worked as an editor and reporter for Miami news talk station, 610 WIOD. Jason got his start in broadcasting at the NBC Miami news affiliate, WTVJ CH. 6, where he served as an associate producer. He's had the pleasure of working on several distinguished programs in the South Florida market, both television and radio, and brings a wealth of knowledge on how to maintain a healthy relationship with the media.

A Miami native, Jason grew up in South Florida where he earned his dual Bachelor of Science degrees in Broadcast Journalism and English from the University of Miami.

"The large print giveth and the small print taketh away."
Barbara Bastian Senior Art Director

Barbara, or as she's better known to the world "Barb," works as a senior art director for The Weinbach Group. She's responsible for much of the design, concept, and production of advertising and collateral materials for our clients both in print and digital. Barb brings a wealth of knowledge to the team with close to 30 years of designer experience, serving top name clientele including the Jackson Health System, Fontainebleau Miami Beach, and Bacardi Global Brands.

Before joining the Weinbach Group, Barb served as a senior art director at Square One Branding. She handled a majority of the art direction, graphic design, and illustrations for the studio, while also developing creative strategies for a host of industries including real estate, hospitality, retail, fashion and medical. Over the course of her career, Barb has produced fresh, innovative and memorable campaigns that consistently drive highly targeted results.

A graduate of The University of the Arts in Philadelphia, Barb holds a BFA in illustration.

"Your future is created by what you do today not tomorrow."
Heidi Hunter Senior Graphic Designer

Heidi lends her graphic design skills to helping The Weinbach Group develop original designs for our clients' needs. With 16 years of experience in corporate branding, layout, color theory, and typography in print and digital, Heidi brings an outlet of creativity that makes her an exceptional addition to our team.

Heidi comes to the Weinbach Group from the Isaac Daniel Group, where she worked as a senior graphic designer. She helped create collateral designs for the company and coordinated successful design projects while overseeing junior designers in crafting layouts, concepts, and final art.

She holds degrees in graphic design from The Art Institute of Fort Lauderdale and ITSU in her native Ecuador.

"Three things will last forever—faith, hope, and love—and the greatest of these is love."
Jose Carvajal Graphic Designer

Known around these parts as "J.C.," Jose brings his expertise to the Weinbach Group as a graphic designer. J.C. uses his versatile skills to brainstorm concepts and carry out the creative elements for various advertising material in printed collateral and digital.

With close to a decade of experience, J.C. joins the Weinbach Group from Showroom Logic, where he served as a junior graphic designer. He led many of the web client campaigns with a specialized focus on the automotive industry, and was responsible for producing typography and other elements associated with the design.

J.C. earned a BFA in graphic design from Miami International University of Arts & Design. A native Colombian, Jose also enjoys wellness, fitness, and spirituality.

"Curiosity: Millions saw the apple fall, but Newton asked why."
Jennifer Rogers Controller

Jennifer works as the firm's controller, handling all of the financial matters for The Weinbach Group. An indispensable part of the team, Jennifer manages the books by overseeing all invoicing and billing, preparing financial reports and monitoring the company's expenses to make sure everything stays on track.

Jennifer joined The Weinbach Group after working as a customer service manager at Farm Fresh Miami here in South Florida. There, she was responsible for monitoring customer accounts and analyzing customer related data. She has also volunteered her time on several executive boards as treasurer as well as serving as president for the Miami Killian Senior PTSA.

A native Texan, Jennifer enjoys playing tennis in her spare time and being an all-around awesome mother to her three kids.

"It's always better to laugh."
Elaine Weinbach Chief Financial Officer

Elaine Weinbach, the firm's chief financial officer, is responsible for all of the financial matters at The Weinbach Group, where she checks, double-checks, and triple-checks vendor invoices to ensure clients' budgets are properly handled.

Elaine has "managed the books" for The Weinbach Group since she and her husband Phil started the firm in 1987. With an undergraduate degree in education from Washington University in St. Louis and more than a decade of teaching experience, her only formal training in finance came from an accounting course she took at Rochester Institute of Technology. However, 20-plus years of on-the-job training and a natural affinity for numbers have helped make Elaine an indispensible part or our team.