From healthcare payers to providers, from healthcare manufacturers to service firms, and from healthcare technology companies to facilities, The Weinbach Group has far-reaching experience and inside knowledge of how today’s healthcare industry works. We put this understanding to work to develop and implement carefully-planned marketing communications programs that work – achieving our healthcare clients’ strategic goals.       The Weinbach Group approaches healthcare clients, as we approach all clients, with clear-cut goals and objectives for each communications challenge. We discuss this approach along with other insights about healthcare marketing in articles we have written for leading healthcare publications, including Healthcare Marketing Report and the American Marketing Association’s Marketing Health Services. In addition, our healthcare-related work has been honored for its creativity and effectiveness. We have won numerous awards, including more than a half-dozen in 2008’s Healthcare Advertising Awards competition and two from the 2008 Communicator Awards for our healthcare work..