Blog

Healthcare Marketing Under The Cloud Of Uncertainty

June 07, 2017

No one knows for certain what will come of the House version of the American Health Care Act. Will it survive the Senate? Will it fade away into oblivion? We just don't know. However, running a healthcare advertising agency, ...

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How To Know It's Time To Update Your Brand

March 27, 2017

In our last blog, we wrote about our own agency's decision after 30 years to update our logo. You see, in our role as a healthcare advertising agency, we frequently tell clients that their brands require a face lift. And ...

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Healthcare Marketing Firm Updates Its Brand

March 17, 2017

When a client hires us as its marketing communications firm, we almost always start the onboarding process with a discovery session aimed at eliciting the core characteristics that define the client's organization. We're look...

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Marketing Healthcare Services Based On Price

November 08, 2016

You don't have to be a retail expert to know that price drives consumer decision making. After all, who doesn't love a sale? However, when it comes to healthcare services, price has largely been left out of the conversation. Even thos...

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Market To The Gut, Not The Brain

September 27, 2016

Think of the last time you watched the Super Bowl. If you're like millions of Americans, you may remember the commercials as much as the game. Why? Probably because the ads appealed to your emotions -- not your intellect. They made yo...

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Healthcare Marketing Is Only Half Of It

June 17, 2015

In a recent blog post, we shared an anecdote about a campaign that our healthcare advertising agency launched on behalf of a favorite client. To summarize, we used an integrated mix of marketing tactics including online and o...

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Should Healthcare Marketing Point To The Web?

April 24, 2015

For years now, the conventional wisdom among marketers of all types has been to point prospective customers online to "take action." In the universe of medical advertising, we likewise have used our clients' websites as sale...

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When NOT To Send An Email Blast

December 11, 2013

Whether you work in the advertising business or you're a stay-at-home entrepreneur, you may have wondered when is the best time to send out a promotional email to generate great results. At our Miami ad agency, we pay close a...

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Open Enrollment For Obamacare Is Here, But Where Are The Ads?

October 25, 2013

Whether you represent a Medicare Advantage Plan or not, if you work for a healthcare advertising agency, you're likely aware that the Medicare Annual Enrollment Period has begun. That's because insurance companies contracted ...

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Healthcare Marketing Firm Weighs In On Obamacare Advertising

October 03, 2013

For those who don't go to work every day at a healthcare advertising agency, you may not have noticed there's a booming new advertising category that's about to pour billions of dollars into media outlets' coffers. We're talk...

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