Articles

Marketing Health Care In A Time Of Uncertainty

August 18, 2017

Ragan's Health Care Communication News, an online resource for healthcare marketing professionals, published the following article written by Daniel Weinbach, of The Weinbach Group, a Tag.Link...

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6 Key Facts About How The U.S. Hispanic Population Is Changing

July 26, 2017

Our company started more than 30 years ago as a Miami public relations firm. Over the course of the past three decades we've evolved, and today, by all measures we look more like a ...

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Capitalizing On Opportunities In Current And Future Health Care Policy

July 21, 2017

Lisa Ellis, a journalist with Strategic Health Care Marketing, recently interviewed The Weinbach Group's president and CEO, Dan Weinbach, to discuss how potential changes to healthcare policy ...

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Bariatric Surgery Is Now An Accepted Phrase in Our Lexicon

November 01, 2016

Recently, Healthcare Marketing Report explored effective bariatrics advertising campaigns, including the award-winning campaign created by Miami ad agency, The Weinbach Group. The ...

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Healthcare Advertising Agency Creates Unique Maternity Campaign

June 17, 2016

By: Marianne Aiello As Seen In Health Leaders Media Article Published May 11, 2016 Consumerism is playing an increasingly important role in healthcare, and maternity service lines are no ...

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Healthcare Marketing Tips To Build Practice Referral Network

May 12, 2016

By Adam C. Uzialko As seen in Business News Daily Article published April 25, 2016 Building a strong referral network is a critical aspect of ensuring your medical practice is a success. ...

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Should You Sell Your Maternity Services Like A Resort?

April 28, 2016

Article Published: March 2016 The pros over at Strategic Health Care Marketing recently interviewed Daniel Weinbach, president and CEO of his namesake Healthcare Marketing Firm,...

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If You Use Outdoor Advertising Use It Correctly

April 14, 2016

By Daniel Weinbach President & Chief Operating Officer, The Weinbach Group, Inc., Miami FL As seen in Healthcare Marketing Report From liposuction, to heart surgery, to the ubiquitous eme...

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Mastering The Challenge Of Marketing Physician Groups

February 12, 2015

Recently, reporter Lisa Ellis of Strategic Health Care Marketing interviewed Daniel Weinbach, the principal of his namesake healthcare marketing firm, The Weinbach Group, as well a...

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Want Big Results? Look To Big Pharma.

October 30, 2014

By Daniel Weinbach President & Chief Operating Officer, The Weinbach Group, Inc., Miami FL As seen in Healthcare Marketing Report Thirty years ago, most professional marketers and healthc...

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