THE WEINBACH GROUP SIGNS HEALTHPLAN SERVICES TO CREATE INTEGRATED MARKETING CAMPAIGNS
Insurance Servicing Company Selects South Florida Firm For Its Healthcare Marketing Expertise

MIAMI, Florida, February 1, 2010 – HealthPlan Services has retained The Weinbach Group, a Miami-based integrated marketing communications firm, to provide advertising and marketing support. Tampa-based HealthPlan Services works with health, life, and other types of insurance companies to provide a wide range of services, from underwriting and claims processing to marketing and information technology.

The Weinbach Group specializes in healthcare marketing and will develop a customized communications plan focused on increasing sales for one of HealthPlan Services’ key accounts, a national association that makes insurance products available exclusively to its members. In addition to growing sales, The Weinbach Group’s marketing program will aim to increase online engagement and to improve retention for a number of different insurance products that HealthPlan Services has created for this association client.

“HealthPlan Services offers a diverse array of insurance products and serves a wide range of clients. They represent a convergence of our two core competencies: healthcare marketing and financial services marketing,” said Daniel Weinbach, executive vice president and chief operating officer of The Weinbach Group. “We’ve spent the last 22 years creating effective, distinctive, award-winning campaigns for clients in these two industries. Applying that hard-earned expertise to HealthPlan Services’ complex business model is a challenge we can’t wait to tackle.”

About The Weinbach Group

The Weinbach Group, which is approaching its 25th anniversary, ranks as one of South Florida’s top marketing firms and was recently named one of South Florida’s Top 100 Small Businesses. The firm provides advertising, public relations, and strategic marketing counsel to organizations in a range of industries with special emphasis on healthcare and financial services. Clients include UHealth – University of Miami Health System, Sylvester Comprehensive Cancer Center, TopLine MD, and Florida Memorial University among others.

###

Back to the News